In 2024, many mobile app development trends are floating in the market. One way or the other, businesses are using these trends to leverage more customers and maintain brand loyalty. Of course, the situation has not always been the same, and the business industry has experienced new turns over time.
But, unarguably, software and mobile app development are the ultimate asset to the business industry. Both of them work equally to improve operational efficiency, maximise profit, and help attain more customers.
If you also want to develop a robust application for your business, you should know about the latest trends. This is because the business industry is competitive and highly dependent on customer demand. If demand decreases, the production curve can fall remarkably. So, to help you stay on the right track, here are some top mobile app development trends you should follow in 2024.
What Is Mobile App Development?
Mobile app development refers to the process that deals with the production of applications for mobile devices such as smartphones and tablets. Most commonly, these applications are designed for IOS and Android operating systems.
The application can either come pre-installed on the device or can be downloaded later on from a mobile app store or accessed through a mobile web browser. Generally, programming and markup languages such as Java, Swift, C# and HTML5 are used for this software development.
The new Mobile app development trends are rapidly taking up space in the market. Almost every industry, from retail, telecommunications and e-commerce to insurance, healthcare and government, uses these trends to meet customer demand and expectations in real-time.
Mobile app development has unlocked the way to perform heavy and time-consuming work accessible with just a click—for example, banking. Earlier, people needed to visit banks for every minor work. Now, with bank applications, they can do most of the work from their mobile phones, including transactions.
Other fields, such as education and retail, also use mobile app development trends to stay competitive. Many applications, such as Byjus, PW, Unacademy, and more, have been launched.
Benefits of following Mobile App Development Trends
There are not one but many reasons to follow Mobile App Development Trends. It not only helps companies stay competitive but allows them to improve their business. We know that staying on the edge of marketing can be complex, and one wrong move can dismantle your progress. That is why, as a rule of marketing, you should follow what customers seek and demand. Given that, here are some reasons to follow mobile app development trends:-
Attract customer interest
Mobile App Development Trends are what make your application robust and user-friendly. New trends attract customer interest, which can help you gain their loyalty and ultimately boost ROI and revenue growth.
Stay Competitive
The main reason businesses follow mobile app development trends is because it helps them stay competitive. We know that the business industry is highly competitive and requires entrepreneurs to leverage new technology to maintain a position in the market.
Improve ROI
Mobile App development trends are driving new hopes for more customers. If you follow the latest trends in the market, there is a high chance that you can attract more customers. Ultimately, this results in higher ROI, business growth, and expansion.
Grow brand visibility
You won’t believe it, but mobile app development trends can result in brand visibility. This is mainly because the mobile app development market is huge and just on the edge of reaching $614.40 billion by 2026. This can help you improve your brand awareness, even in the offshore market.
What Are The Top Mobile App Development Trends For 2024?
The mobile app development industry has faced a rapid transformation. Mobile app development trends, from simple app designs to high-end technical applications, have come a long way. Given that, here are some that you can consider for your business in 2024:-
AI & Machine Learning Integration
Artificial Intelligence has been in the markets for a long time. It is considered a well-established and dominating technology in 2024. But did you know that its industry growth is expected to reach approximately $190 billion by 2025?
Hence, we will see more industries combining AI technology with human intelligence in future. More products deploying Machine Learning and Artificial Intelligence algorithms will be used to drive more traffic and improve performance and efficiency. That is why businesses should implement this technology in their mobile apps. It is trendy and helps businesses streamline their services and offer better customer support.
Additionally, it can be used to analyze data, predict upcoming trends, generate reports, and visualize the collected data for various purposes. Moreover, AI can automate processes and remove obstacles for better efficiency and productivity.
Internet of Things (IoT) App Integration
The IoT (Internet of Things) is not a new concept, but its combination with mobile applications is pristine. It is one of the most popular mobile app development trends to bring a broad range of solutions to the industry. With the power of IoT, we can expect more connected devices and intelligent appliances.
A report from McKinsey reveals the global share of the Internet of Things market can reach about $318 billion by the end of 2023, out of which $226 billion will comprise customized IoT software/services.
Given that, we can estimate a 58% boost in the global market share of IoT from 2020. It is highly anticipated that technology will gain massive improvement in future. The influence of IoT in everyday human life helps create a balance between productivity and growth.
Some examples of IoT-based apps are:-
- Sensors
- Connectivity
- Cloud computing
- Embedded systems
Emerging 5G technology
While a huge part of the world is still operating on 4G technology, the next generation of mobile networks will not be the same. Superfast speeds, minimal latency, and compatibility with every device network will be possible with 5G technology. Statista has revealed that 1.9 billion people have subscribed to 5G networking. The number can rise to 2.8 and 5.9 billion in the upcoming years, probably by 2027.
In 5G technology, we get robust network connections. Almost 100x faster and more productive than 4G. The latency is also reduced from 50 milliseconds to 1 milliseconds. With the integration of this technology, mobile app development can become more robust and harness features such as augmented and virtual reality, improved cloud capabilities, faster data transmission, and live streaming.
Augmented Reality & Virtual Reality
Augmented Reality is a technology used in mobile app development for various purposes. Content creators can benefit the most from AR and VR to improve their critical thinking and get creative ideas. One good example of VR is the face filters employed in Instagram and Snapchat.
Today, the business industry employs AR and VR to improve user experience. Think of Lenskart. It features an option to virtually wear glasses before purchasing them on the screens. Google, one of the biggest marketing companies, has launched Google Lens, which features AR technology.
Other firms also use this technology to attract customers and enhance their experience. Undoubtedly, it has become one of the best mobile app development trends in 2024.
Meta and Apple are also competing to produce VR devices that offer seamless and multi-dimensional experiences of virtual worlds. These devices are connectable to mobile applications.
Super Apps
Super apps are the best mobile app development trends that carry the potential to enhance the business industry. Precisely, it generates an ecosystem commonly used for its flawless integration.
If you develop a super app, you can perform a variety of functions and access multiple applications within the same interface. End users, such as consumers, business executives, etc., can benefit from this technology and have improved user experience. In the mobile app development industry, super apps are becoming more popular. Businesses now focus on providing a seamless user experience to their potential audience.
Have you ever heard of Natural AI? It is a tool for altering people’s phone interactions and allowing them to address various problems with one single app.
Smart Wearable Apps 
This is one of the most significant mobile app development industry improvements. This year witnessed most of the significant developments, for example, Apple. The company has released the Apple WatchOS 8 upgrade with features such as new watch faces, expanded wallet access, and an updated User Interface.
Google made another robust development. The company released a capable development platform that is operational for connected devices, combined with Samsung’s Tizen software platform. This reduces the mobile app launch time by 30%.
Beacon Technology
Mobile App Beacon is the next technology that took the mobile app development industry by storm. It was launched in 2013, and ever since, industries have been using it to resolve their business challenges. Not to mention, this technology has made rapid improvements and advancements over the years.
Currently, the Beacon technology is growing at a 59.8% rate annually, revealed by Statista. But did you know that the market value of beacon technology will be ten times more than in 2016, which was $519.6 million? Beacons may also be used to track customer activity in stores. They can determine if a user spends a large amount of time in a specific aisle. The software can automatically send a push notice to encourage the sale of such goods later.
Conclusion
The new mobile app development trends can make the next generation flourish with technical advancement. We know the industry has been through significant advancement, but these trends are unmatched and can significantly impact the business industry. This is because they improve user experience and maintain customer interest. Businesses can gain consumer loyalty and flourish their brand by adhering to the latest mobile app development trends.
Also read our blog: Conversational AI: Benefits, Components, Uses And More
