Arushi Chaturvedi, Author at IT Solutions & Digital Marketing Company

Arushi Chaturvedi

I'm an enthusiastic content writer who makes information interesting and easy to understand. I can write any topic from sports to technology and make it fun to read. Also good at using internet to make sure people can find my writing easily. If you reach here and still reading, I am your person.

A Complete Guide To Learn Ethical Hacking and Its Benefits

October 14, 2024Technology 0

Ethical hacking or white-hat hacking is one of the most demanding roles for organisations in the world of cybercrimes. They are responsible for finding vulnerabilities and fixing them before cyber attacks occur. To protect systems and data from attacks, organisations hire ethical hackers. These white-hat hackers protect your system from malware, phishing attacks, SQL injection attacks, cross-site scripting, botnets and more. Hackers do not care about whether you run a small organisation or own an MNC. They search for a vulnerable network or system and attack it. According to 2023 data, companies have lost over $8 billion globally due to cybercrime. The worst thing is that in 2027, it will rise to $24 trillion. Furthermore, if you are interested in ethical hacking and want to learn more about it, read the below content. What is Ethical Hacking? Ethical or white-hat hacking is a proactive form of information security that helps improve network, application, and computer system vulnerabilities. It is because of the continuous rise of cyber threats. Ethical hacking is also known as Penetration Testing. It detects the vulnerabilities which can exploit the organisation’s sensitive data. Moreover, ethical hackers run malware analysis in which they idntifyies weak points and fix security vulnerabilities. They are also known as cybersecurity professionals hired by organisations. They use tools that help them resolve and strengthen vulnerable systems. Benefits of Ethical Hacking Here are some benefits of white-hat hacking, which are helpful for organisations’ protection. Let’s check them out: 1. It helps you find the exploited and exposed files and strengthen them. By fixing the vulnerabilities, the penetration of attacks in the system becomes difficult for hackers. It protects your system from cybercrime and attacks. 2. Ethical hackers find the vulnerabilities before the hackers. There are millions of hackers out there who are in the search to penetrate your system and steal sensitive information. But these ethical hackers find and fix the attacks before anyone else. They takes preventive action against hackers. 3. Ethical hackers fight against cyber terrorism and security breaches by following Cybersecurity best practices. This not just strengthens systems, but also instils fear in the cyber attackers, the fear of being caught. If cybercriminals get caught, they can be sentenced to life imprisonment. 4. These hackers are mainly beneficial for the financial and banking sectors. This is because cybercriminals target the system, which can give them maximum profit and gain access to sensitive information. The finance and banking sectors collect customers’s information. Qualification, Skills and Certificate Requirements Here comes the main thing: to become an ethical hacker, you must have some skills, qualifications, and certificates. Let’s check them out: Qualification Requirement: Skills Requirement: Certificate Requirements: Best Courses to Learn Ethical Hacking If you want to learn ethical hacking, here are some of the best courses to help you. You can easily find them on their official site. So, without any further ado, let’s check them out: 1. Guru99 Guru99 is one of the best and most free courses in ethical hacking. In this course, you can learn about hacking Linux OS, cracking passwords, understanding worms and viruses, and more. These hacking tools are the most useful things to learn in ethical hacking. You can also learn about malware analysis and removal, IP address blocking, and network scanning. 2. Coursera Coursera provides a free course on cryptography and its key concepts. Cryptography is one of the major components of Cybersecurity. The course lasts seven days and allows you to learn about cryptography, hacking tools, applications and building blocks. 3. Edureka Edureka is one of the most popular courses for ethical hackers. However, it is available in a paid version, covering everything related to Cybersecurity and ethical hacking. The course provides lessons about Kali Linux, XSS, DDOS and more. It is one of the best courses for beginners and covers all the important chapters an ethical hacker should know about. Disadvantages of Ethical Hacking Bottom Line Ethical hacking is important for organisations, especially big ones such as finance and banking. It is useful because ethical hackers find vulnerable files or networks in the system. Their responsibility is to find out the weaknesses and fix them before cyberattacks. Exposed or faulty files in the system make the work of hackers easy to steal the information. Furthermore, by using ethical hacking tools, you can protect your information. However, ethical hacking requires some skills and certifications. Also Read: Cyber Security: The Essential Guide to Keeping Your Data Safe

Influencer Marketing: Types, Benefits, Strategies and More

September 25, 2024Social Media Marketing 0

You must have seen influencers promoting brands and products on social media. Why? Because they are doing influencer marketing. They are converting their viewers into brand consumers. According to reports, over 80% of products are sold on social media only because influencers play an important role for brands. Previously, the term “influencer marketing” was limited to social media, but in recent years, it has become one of the major sources of selling products online. Influencers are of different types, from small to major. Let’s discuss it later because we have something more important. What is Influencer Marketing? Influencer marketing is social media marketing in which people with decent followers promote brands and products. In the simplest language, brands collaborate with influencers. In this marketing, the brand improves its identity and lets people know about the brand with the help of influencers. The influencers are specified in different niches, such as fashion, travel, food, etc. Moreover, influencers are important for brands because they help them reach millions of people directly. However, the value of paying influencers depends on the brand’s value. Digital marketing creators follow strategies for approaching their followers. Types of Influencer Marketing There are different types of digital creator marketing, and they depend on the market size and influencer types. So, let’s check out the types: 1. Mega-Influencers Mega influencers, also known as celebrity influencers, include actors, musicians, athletes, and other popular celebrities. They have a fan following of over 1 million. However, if you want to collaborate with them, you must pay a large amount. So, who can collaborate with them? Popular brands include Puma, Prada, Lenskart, Boat, Myntra, and more. 2. Macro-Influencers Macro Influencers are influencers with followers between 100 K and 1 M. These influencers have a particular niche for collaborating. They are known as niche leaders because their profiles are old and have a decent number of followers. However, the chances of the brand reaching a wider audience and conversion rates are high. 3. Micro-Influencers Micro-influencers are influencers with followers between 10K and 100K. These influencers are the most beneficial for brand collaboration. They have a strong audience on influencer marketing platforms such as Instagram, Facebook, YouTube, and TikTok. The conversion rate is easy because they are still growing. Negotiation is easy with these influencers. You can display non-personalised and personalised ads on social media. 4. Nano-Influencers Nano-influencers are influencers with followers between 1K and 10 K. These influencers are the strongest because of their connections. Their influencers are the most loyal to the brand. They are the best choice for the collaboration as their connections are strong. However, these influencers do not demand extra money. Benefits of Influencer Marketing Here are some of the benefits of digital creator marketing. Let’s check it out: 1. The influencers learn about your product to create content related to your business. This helps them create detailed content. However, it also increases brand awareness among people. It is mainly helpful for new e-commerce businesses with no engaged audience. 2. It helps in increasing the social media following. With this marketing, the influencer’s audience may search for your business and follow it for more updates. The number of followers increases if the business is present on the platforms. 3. The comment section lets you get feedback on your products, collections, and features. It helps you understand what the consumer is looking for and whether the product benefits the users. It is one of the best benefits of Influencer marketing. 4. Influencers help in sales; with their promotion, you can gain the audience’s trust, which helps increase sales and orders. Example: When we buy something from any brand on the recommendation of our trusted one, we may repeat the purchase. Strategies of Influencer Marketing Here are some of the strategies that help improve brand value. It can boost your sales also. Let’s look into it: 1. Find Influencers and their payment structure Market research plays an important role in this type of marketing. It helps understand the audience. Choose an influencer who aligns with your goals. However, it is important to know that your collaborating Influencer has a large audience on the particular platform. Fashion and beauty are dominant on Instagram and YouTube. 2. Set a budget Discuss the payment structure with your Influencer. Negotiate with them, but you must check whether the deal is right with the Influencer before paying. Check their previous deals and learn about them. Once the Influencer successfully collaborates with you, monitor your business’s performance. 3. Maximise the use of Influencer’s content Using the Influencer’s content as much as possible is important because you have paid them for it. You can redirect the Influencer’s content on your social media profiles. You can also use it on your website’s page. The influencer uses catchy Youtube, Facebook and Instagram captions, increasing your brand’s value. The strategy is to maximize the use of the content for the brand’s benefit. 4. Monitor campaign performance With the help of the Influencer Analytic tool, you can monitor the benefit your brand has gained from the particular collaboration. Through this method, you can get information about the benefits generated by collaboration. Also, it is important to check whether the expectations meet your goal. If not, make sure to avoid repeating this. Bottom Line Influencer marketing is one of the best ways to make your product known to the audience. It helps increase brand value, reach, and product sales. This type of marketing has many benefits, such as increasing social media following, sales, feedback, and more. It is one of the best marketing tools, and you can collaborate with all influencers. The market has many Influencers: Mega-Influencers, Macro-Influencers, Micro-Influencers, and Nano-Influencers. Different content types are used in this marketing, such as social media content, product reviews, tutorial videos, and more. Also Read Our Blog: Social Media Marketing: Benefits, Types, Limitations and More

Know Everything About Online Advertising and its Advantages

September 11, 2024Digital Marketing 0

When discussing marketing strategies, the first thing that comes to mind is Online advertising. Of course, it helps promote brands globally. Companies run paid ads to get organic traffic. It is helpful for them to rank higher in search engines. Because of advertising, if your input is right, it will give the best output. Moreover, it is important to implement the right procedure for online ads. They are one of the most beneficial ways to increase brand value and your website’s ranking. Whatever advertising we see on the internet or social media is a marketing method. Today, we will see the right process for creating online ads. What is the Online Advertising? Online advertising is a form of advertising that appears on social media platforms or the search engine. It helps increase a website’s traffic and brand value. Ads can be in any form, such as video ads, posters, banners, animated ads, and more. Paid search advertising is one of the main types of advertising. In this, you run paid ads on your website. While reading on a website, you may have seen ads on the sides of the content. This is a common type of paid, display, and video advertisement. Through these ads, a brand’s owner passes the product to the consumers. Another example is while scrolling reels on Instagram. You may have seen ads on any website; these are all part of the above advertising. Benefits of Online Advertising Online advertising has many benefits that help your brand’s growth and increase sales. Let’s check them out: 1. It reaches globally through the internet, such as Instagram, YouTube, Google, Bing, and more. In traditional advertising, the product reaches mostly a group of people, but it reaches every person using the internet. 2. It is a cost-effective way of advertising. In online ads, you are not required to run your ads on TV or paste them on the walls after printing. However, digital advertising is beneficial for all business sizes. No matter the size of your business, you can align advertising money with your budget. 3. It is beneficial as it engages users in its form. Using a story to explain your product can be interactive, and users may spend time on it. For example, on YouTube, an ad appears while watching a video, and you must invest your time in it because it is interesting. Types of Online Advertising There are many free online advertising and some paid advertising on the internet. They are beneficial for both the producer and the consumer. Here, we will see the types: 1. Email Marketing Email Marketing is one of the most popular marketing methods. Use it to promote your brand and inform users about it. It is also one of the best ways to update your existing customers. With the help of a marketing automation tool, you can automatically send emails to a large audience. It can generate a high ROI and increase the conversation rate. 2. Display Advertising Display Advertising is the best marketing strategy. It includes banners, social media, native ads and more. In display advertisement, the banners or ads we see on Instagram, YouTube, and other social media platforms come. For example, you must have seen the ads while watching stories on Instagram. Similarly, while watching reels, some ads appear as display ads. Furthermore, the ads can also be seen on the website’s banner ads. These ads help generate revenue and play an important role for the producer and the consumer. Ad network features of display advertisements include Google Display Network, Facebook’s Audience Network, and more. 3. Content Marketing Content marketing is one of many sources through which you generate leads. However, the number of display ads appearing in banners and videos also increases. It is a part of the best SEO strategies that helps increase the content value. The content should be relevant and contain all the information. It also helps enhance search engine rankings. Moreover, it helps increase organic traffic. Reaching a targeted audience takes time, but implementing the right SEO techniques helps gain traffic. Native advertising is also beneficial. The ads should be similar to the content, which makes them look relevant. 4. Video Advertising Video Advertising is one of the best ways to promote a brand or product. This type of advertisement appears in many ways, such as on websites, YouTube, Instagram, and more. However, it is one of the best ways of advertising your product. A video advertisement is beneficial because it explains the product’s features, types and benefits. Also, creating high-quality content can be time-consuming but effective than banners. It grabs the public’s attention, which increases engagement rates. It is important to create eye-catching videos which grab attention just at the beginning of the video. 5. Mobile Advertising Mobile Advertising is one of the best online ads where you promote the brand or the product through mobile devices. People spend most of their time on their mobile devices, which is effective. This type of advertising requires some strategies. However, it is helpful for push notifications, In-page push, In-app ads, SMS ads, and Mobile web ads. Moreover, it includes various ads, such as video, text, and more, which helps engagement. It also allows the audience to be targeted based on location, making it more effective. Bottom Line Online advertising is a marketing technique that increases engagement and ROI. Many forms of online advertising are free, which helps in the brand’s growth. However, it has also made the users’ lives easier because they can easily get products and learn about offers through online ads. Also read our blog: Social Media Marketing: Benefits, Types, Limitations and More

Voice Search Optimization: Benefits, Strategies, Challenges and More

September 9, 2024SEO

Artificial Intelligence has become more advanced regularly. Voice search Optimization is part of AI and SEO strategies. However, it helps with search queries through various methods, such as Google Assistant, Siri, and more. According to data, 50% of Google searches are done by voice search. People prefer choosing voice search over typing. Furthermore, every month, over 1 billion people use voice search. It is helpful in digital marketing if the website is optimised for voice searches, is preferable. The search engine prioritises voice searches for the websites. Voice searches can be easily seen in watches, smartphones, and speakers. What is Voice Search Optimization? Voice search optimization is an Search Engine Optimization strategy that enhances web content’s ranking on search engines. In this process, the search engine increases the website’s rank when users search queries verbally. However, it is a part of digital marketing trends. If you use voice searches to rank your website, Voice search engines are important. For example, we use Alexa, Siri, Google Assistant, and more for these searches. They are easy to use; choose phrases such as “OK Google, Alexa, Hey Siri, and more” and ask your query. Voice optimization is helpful for users as it takes less time. Benefits of Voice Search Optimization There are many benefits of using voice optimization, which is helpful for the users. Let’s check the major benefits: 1. Voice searches are helpful for website owners because it improves website visibility. Most people choose voice searches, which increases the chances of finding the website. It is also beneficial for the users. Using voice searches, the website has relevant content that ranks top. 2. Voice search is easy to use; just say, “Ok Google, Hey Siri, and more.” With the command, the search engines give instant answers and do not take loading time. However, it increases the chances of using voice searches, and users can easily use it. 3. Search engines prioritise websites with voice search features because people who are physically disabled can use them. For this purpose, people use Siri and Google Assistant. So, they use keywords verbally, which provides the results. Strategies of Voice Search Optimization There are many strategies to enhance your website’s ranking and improve voice search. Let’s check out some strategies: 1. Research the keyword To improve voice search, research the targeted keywords. However, voice search requires long-tail keywords such as “What are the advantages of digital marketing?” Audiences generally give commands through voice and use questions, so try targeting long-tail, question, and conversational keywords. 2. High-Quality Content Creating high-quality content is most important as it makes your blog appear at the top. The content should also be highly informative and pass the SEO parameter. Use SEO strategies to rank the content on the search engine. The content should have a conversational tone. Give the right structure to your content and make it look like a first-person writer. 3. Improve the Technical SEO People follow the On-page and Off-page SEO but must pay attention to the technical SEO. However, it is important to note that Technical SEO is the most important. Your website’s speed, mobile friendliness, and also structure your content for featured snippets. Voice searches are mainly done on mobile, so checking whether your website responds on mobile is important. 4. Practice local SEO Local SEO plays an important role in voice searches. Most voice searches are location-based, such as “best shopping mall near me” or “best restaurant near me”. Even studies say that over 58% of the searches are done for local business purposes. To improve local SEO, Optimize the Google business profile, target the local keywords, and more. 5. Monitor website’s performance Monitoring the performance of the website is important. It is because it shows the traffic through voice searches, conversion rates, and other information. Keep checking the keywords you are ranking for through the voice searches. Checking your daily ranking is important, and it shows the number of users visiting the site. Limitations of Voice Search Optimization Some of the limitations of the optimisation are important to know. Let’s check them out: 1. Many users have raised concerns about their privacy. As if the websites have set something which records their private talks and their data stored somewhere. However, Google has taken the initiative to address this issue. Nobody knows the process of data proceeding and storing. 2. Sometimes, whatever we search, the search engine provides another result. This is because of an unclear voice search. It also happens that sometimes the user cannot ask questions in context or sense, so voice search does not work. 3. Voice search does not work clearly on the desktop or laptop. However, this prevents users who are dependable on the system from taking advantage of voice search. Only Chrome is the browser that can use voice search. Last Line Voice Search Optimization is the best way to ask queries because it does not involve typing. With the help of phrases, users ask the question and get the answer. However, it is beneficial as physically disabled people can use it. There are many benefits of VSO, such as website ranking and visibility. However, it also has some limitations. Also read our blog: 7 Best SEO Companies in India 2024 Rankings

Social Media Marketing: Benefits, Types, Limitations and More

September 1, 2024Social Media Marketing

Social Media Marketing is popular among this generation for brand promotion. It is helpful for both small and large businesses. Nowadays, people are more often active on social media. Generating leads is mostly possible on social media for any organisation or individual. It also helps promote a brand, increases brand value, increases customer engagement, and more. Furthermore, brand promotion is easy due to a large audience. This type of marketing includes content marketing, social media advertising, influencer marketing, and more. However, marketing is difficult because it demands proper maintenance and optimisation. It is a platform that connects you and your brand to the audiences. What is Social Media Marketing? Social Media marketing is a part of digital marketing that helps promote a brand. In this marketing, you use social media platforms such as Instagram, LinkedIn, Twitter, and YouTube to promote your brand. It helps build a brand, increase value, and generate organic leads. This platform is one of the direct ways of engaging with audiences. However, social media marketing is more than just posting pictures and videos of your product; it is also about maintaining and optimising your profile. It helps increase sales and lets the brand approach the audience via text, ads, and more. Benefits of Social Media Marketing There are five benefits of social media marketing that help a brand grow. Let’ check out the major benefits. 1. Improve your brand It helps improve brand value. If you have optimised and maintained your social media well, the audience will search for your brand. It reaches all types of audiences whenever you post videos and posts, which helps increase sales. 2. Engage the audience Regular posting helps in engagement. Stories and posts allow you to interact with audiences, and Q&A features allow you to learn the viewer’s needs. It also helps in viewers’ point of view on your product. The comment section provides insight into the position of your brand. 3. Sales and conversion rates It also increases sales and conversion rates. Through social media, you can target organic audiences. It helps convert the public into organic audiences who demand your brand. However, people spend a minimum of two and a half hours on social media. Eventually, it is the most beneficial way to get reach. 4. Competitor analyses It helps in analysing the competitors’ strategies. Regularly monitoring the other social media profiles helps you maintain yours. Following the same strategy helps you grow in the market. It helps in understanding the demands, analysing the market, and more. 5. Boost website traffic With the help of social media marketing, you can boost the website’s traffic. You insert your website’s link somewhere on social media posts. By clicking that link, audiences reach your product. However, for this conversion, you must make your posts eye-catching. Types of Social Media Marketing Many types of social media marketing contribute to making a brand successful. Let’s see them. 1. Social media advertising Social media advertising is important as it runs ads for your brand or product on platforms. It helps your product reach a large audience. However, the ads run based on personalised advertisements. It connects your ads to the targeted audiences only. 2. Content marketing Content marketing is a type of marketing in which materials representing the brand are created and published. These materials include blogs, videos, and articles, which attract customers. However, your content must be valuable and contain information. 3. Live streaming Live streaming is one of the best ways to promote a brand. You can stream a live video, which helps you interact with the audience. It also helps you understand and explain your brand to the audience. It is available on Instagram, YouTube, Facebook and more. 4. Influencer Marketing It is a type of marketing which involves social media influencers. Collaborate with the influencer, and they will promote your brand on their profile. Influencer marketing is helpful for brand recognition and popularity. Social Media Marketing Strategy There is a popular social media strategy that helps boost business growth and revenue generation. 1. Planning Plan and align your goal with the demands of the audiences. However, your goal should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Decide your demand from social media marketing in terms of brand awareness, engagement, sales, or generating leads. 2. Understand your audiences It is important to understand your audience and their demands. Your strategy should be to interact with and engage them on the platform. However, your targeted customer depends on many factors, such as age, region, interest, location, and more. 3. Competitor analysing You need to monitor your competitors and their strategies. Keep updated on what new features they are adding to their target audience. Make a proper chart and analyse their profiles weekly. It is also important to keep checking their strengths and weaknesses. 4. Manage and Optimise your account Keep changing your strategies and exploring new tactics to increase engagement. However, maintaining your profile is the most important because you present it directly to visitors. Use an eye-catching username and a good profile picture. Limitations of Social Media Marketing Some of the limitations of social media marketing are given below. Let’s check them out: 1. Negative feedback 2. Algorithm Dependence 3. Measurement and Analytics 4. Heavily rely on ads 5. Low ROI 6. Time-consuming 7. Need to stay engaged and active 8. Difficult to measure Bottom Line Social media marketing is one of the most used ways of promoting your brand. This is because social media such as Instagram, Twitter, Pinterest, YouTube, Facebook and more contain large audiences. Following a social media strategy helps you gain more audiences. However, there are many types of marketing which optimise your profile. Also read our blog: Hack Instagram Account in 2 Minutes: 3 Easy Methods

Free Keyword Research Tools that Create the Best Keyword For You

August 23, 2024SEO

Keyword research is the most important aspect of a website. It helps with engagement and increases the website’s ranking. However, free keyword research tools are preferable because they are inexpensive. Every beginner blogger prefers to use the free version. Many paid keyword research tools are also available on Google. Moreover, besides keyword volume, the tools also provide the difficulty and the region they target. Publishing new content on the website or choosing a keyword to write your content on all require these tools. Use the free version if your budget is tight and affording the paid versions is difficult. What are the Keyword Research Tools? Keyword research tools provide information about any specific keyword related to business. These tools analyse the keyword and provide detailed information about it. Keyword research is a part of SEO strategies. The tools check and provide the keyword’s difficulty, search volume, density, and more. Aligning the keyword to the audience’s demand helps the business grow. Seven Free Keyword Research Tools The paid keyword tools offer important information. However, some free research tools also provide features like paid versions. Let’s check seven free tools for keyword research: 1. Keyword Surfer Keyword Surfer is a free tool that allows users to generate keyword ideas. It also offers search results directly on Google searches. It does not ask for a signup to use this keyword tool. Besides search volume, it provides keyword suggestions, related terms, or secondary keywords. The search bar reflects all the related information of the keyword. Moreover, it gives an idea of the competitor’s tactics, which helps improve your website. It also gives useful tips on how to rank your website on search engines. 2. Google Keyword Planner Google Keyword Planner is a free keyword research tool. It creates new keywords and informs users of the potential impressions, clicks, and organic traffic they can generate. You can get basic information about the keywords you have applied from the insight page. The tool also helps analyse the keyword to see if it aligns with your goal. Furthermore, it regularly provides the latest trends and suggests advertising bid estimates. Some of the best SEO companies use Google Keyword Planner. It helps analyse the keywords, search volume, competition, cost per click, and more. 3. Moz Keyword Explorer Moz Keyword Explorer is the leading keyword research tool. It analyses keywords and checks their difficulty and volume. With the help of this tool, you can see the monthly searches, volume, difficulty, and click-through rate. However, the keyword suggestions with the main keyword provide questions using the keyword. It examines the keyword for which you want your website to rank. The tool also offers 1.25 billion keyword suggestions and 180 million fresh-ranking keywords. It has a Keyword Gap feature, which helps find the competitor’s ranking keywords. 4. Semrush Semrush is a powerful keyword research tool. In addition to keyword data, it provides SERP features such as snippets, site links, image packs, and more. It also features search volume, keyword difficulty, cost per click, and more. Searching a keyword provides top-ranking pages, related questions, and more information. Furthermore, it analyses the competitive keywords and tactics they use, checks the intention of the competitor’s traffic, and helps cluster keywords, which will be helpful in the upcoming blogs. 5. Spyfu Many digital marketing companies use Spyfu. Enter the competitor’s website URL to analyse the ranking keywords and strategies. Spyfu also shows the keywords difficulty, volume, and density. The SERP section shows your competitors’ positions. In addition to current keywords, it also reflects the changing positions of competitors based on older keywords. Similar to Google Keyword Planner, it also shows bidding estimates. It allows users to see all competitors’ keywords and choose the relevant keyword to write the topic on. 6. Google Trends Google Trends is one of the best free keyword research tools. It provides insight into competitors’ keywords and detailed strategies. In addition to the keywords, it allows you to see the trending keywords, region-based keywords, and the popularity of each keyword. The “Explore” section lets you get complete information about the specific keywords. Moreover, Google Trends provides a seasonal pattern of trending topics. At the same time, you can check multiple keywords and their density, volume and difficulty. 7. Question DB Question DB is a keyword research tool. It helps in finding long-tail keywords and searches for the most targeted keywords. It shows density, trends, watches, CPC, and PPC. You can also search for a keyword based on location and language. It allows you to check the keyword’s history. The special feature in this tool offers is the SERP feature. Moreover, it saves the keywords you previously searched for. You can save the searched keywords in the custom list, reducing the copying and pasting problem. Last Line Every digital marketing agency or individual searches for free keyword research tools for content creation. This is because it is recommended to use free tools when a company is in the burning phase. It also manages the budget and helps understand density and volume. They offer the same features as the paid version. However, there are some limitations, such as limited search capabilities. Also read our blog: How To Find the Best SEO Keywords For Your Website?

Best Blogging Websites and Platforms For Blog Building

August 17, 2024SEO

Blogging is important for business growth and lead generation. Some of the best blogging websites give growth wings. Other than business, you can share your thoughts through your website. But how do you get a website? It is simple: choose the best websites or platforms you want your website to run. Moreover, people want to write blogs but still need clarification about choosing the right blogging website. It is for those who want to run their business through blogs or curious writers. However, it is important to note that building your website is not enough. You have to implement engaging content. 7 Best Blogging Websites Some of the best websites for blogging that every blogger is searching for. Many of the websites are free. So, you can build your website for free. 1. WordPress.com WordPress.com is one of the best free blog sites. It is an open-source platform with a freemium version. The user gets a free domain for a year, after which they can update their plan. It also provides traffic stats, which help visitors reach your website. Besides traffic, it also gives the SEO tools section, including readability. Moreover, WordPress adds media and a gallery through which users can integrate images and videos. However, the free version does not include hosting, plugins, and themes. The free version provides 1 GB of space and has limited space. 2. WordPress.org WordPress.org is a free blogging platform for serious bloggers promoting their businesses. It is popular among bloggers; over 43% of owners use WordPress.org. Bloggers choose the platform because it keeps the data safe from attacks. To enhance the WordPress site, it provides over 55,000 plugins. It also offers free themes so users can change the theme of their websites. It has a freemium version, and the premium version starts at $9/month. The website also installs a search engine optimisation plugin, which enhances the ranking. 3. Wix.com Wix.com is best for beginners. It uses AI-powered tools to help create websites. The website offers customisable templates, advanced web design, and AI features for smart customisation. Furthermore, it uses search engine optimisation for search visibility. It also helps grow organic traffic and monetise content. Wix.com is also mobile-responsive, making your website look good on mobile. It integrates third parties without requiring coding skills. It builds and maintains the website in one place. Lastly, it promotes your business and helps you gain an organic audience. 4. Medium.com Medium.com is one of the free blog sites to make money. It has a large audience that focuses on quality content. The website has a simple platform and is easy to use. Users can use the platform without being worried about designing and coding. It has a strong algorithm which helps the website reach a large audience. Besides blogging websites, it improves your SEO by generating backlinks and traffic. This is what makes it one of the best blogging websites. It has a platform with a built-in audience and a large number of writers. 5. Blogger.com Blogger.com offers free subdomains and custom domains. It chooses a perfect design that fits your niche. It allows you to see where your audience is coming from. The website features ads that help with monetisation. It stores your media files with Google. The platform benefits users because they can get their domain for free. Moreover, it is simple to use. You must sign in, create your blog, click on a new blog, and start writing. After writing, you can choose a theme and publish it. 6. Tumblr.com Tumblr.com was founded in 2017 and gained popularity. It provides an export tool to collect your content in ZIP form and then export it. The website also provides a password so anyone can view the blog only with a password. It also has a section for images, GIFs, and videos. Moreover, users focus on blogs that include visuals, and this platform provides them. The website makes it easy to create and manage your blog. However, it offers limited monetisation options. It is one of the best blogging websites. 7. Ghost.org Ghost.org is one of the best alternatives to WordPress. It is a professional publisher that allows businesses to create blogs. The platform was launched in 2013 and has no rules related to customisation and social media restrictions. It also manages the content and allows to schedule. Moreover, it uses SEO features to rank the website and reach targeted audiences. It also uses a simple template that concentrates on the readers. One of the best features of the website is that it takes backups. Bottom Line Many of the best blogging websites offer freemium versions. After using the free one, users can choose the paid version. Furthermore, many platforms are free to use, and you can sign up and add new blogs. They come with SEO features, allowing you to add images, videos or gifs. Also read our blog: What is The Best Way to Build Your Own Website

How to Access Free Chat GPT 4?

August 13, 2024Artificial Intelligence

Since chat GPT was released, we have all been dependent on it. However, chat GPT 4 was launched as a premium version. Now, people are searching for how to access free chat GPT 4, as it has some extraordinary features. We have the free version of chat GPT, but it is less accurate than GPT 4. However, not everyone can afford to pay for a subscription to Chat GPT 4. So, we have some methods for getting all the GPT 4 facilities at no cost. They require some steps, which you need to follow for free chat GPT 4. But before that, it is important to know why we need to chat GPT4. What is special about it? What is Chat GPT 4? Chat GPT 4 was introduced on 14th March 2023. It gained popularity due to its premium features, which explain the content in-depth and are more creative. It provides accurate solutions and helps generate creative and technical writing tasks. The GPT 4 acts as conversational AI, which enhances the user’s experience. Furthermore, it can compose songs, write screenplays, or learn a user’s writing style. One of the best features of chatGPT 4 is its visual inputs. Users can ask questions related to images. They can add the image to ask questions and ask about it. GPT 4 can also handle 25,000 words of text. It helps in document search and analysis. How to Access Free Chat GPT 4? GPT 4 is in demand due to its advanced features. Here are the six best methods for accessing free Chat GPT 4. Method 1: Chat GPT free version on Bing Bing is a search engine on which you can access free chatGPT 4. Microsoft invested in chat GPT. After the release of GPT 4, Microsoft announced that it had a free version of GPT 4 on Bing Chat. To get the free version, follow the steps given below: 1. Visit the official site of Bing 2. Click on “Chat Now” option 3. Turn on the creative mode for a better experience 4. Ask questions or provide a prompt Method 2: Chat GPT-4 on Hugging Face Hugging Face introduced ChatGPT-4. The platform is free to use and offers the option to “Chat with GPT 4.” Furthermore, it is connected to Open AI and allows users to get answers from there. It has all the features that GPT 4 usually has. However, it does not require any API key for searches. To get the GPT 4 on Hugging Face are: 1. Visit the website of Hugging Face 2. Write the queries or prompt on it and get the answer Method 3: Chat GPT-4 for free on Ora.sh Ora.sh is a web platform that offers a chat interface that can be used to build LLM apps. On the platform, you can access GPT 4 without any limits. It will offer the same features as Open AI offers. You can chat on the platform without any issues. To get the access for free, follow the steps: 1. Open the Ora.sh official website 2. Sign in with your email id 3. Use the GPT-4 for free Method 4: Chat GPT 4 for free on Nat.dev Nat.dev is a tool that can be compared with LLM models. However, unlike other methods, it offers only 10 queries per day. After that, you have to subscribe. Follow the below steps to get access to ChatGPT 4. 1. Visit the Nat.dev official site 2. Sign up with an email address 3. Click on the upper right corner 4. Change the model to GPT 4 5. Ask your queries or provide your prompt Method 5: Chat GPT 4 for free on Merlin Merlin is used as an AI-powered extension which has access to chatGPT 4. Merlin AI provides web access, chat, summarising, writing, coding and more. There are some steps to follow to get access to free chatGPT 4: 1. Visit the official site of Merlin 2. Click on “Add to Chrome” 3. Pin the extension so that it appears on the page 4. Click on the Merlin extension 5. Switch the GPT from 3 to 4 6. Ask your queries Method 6: Chat GPT 4 on Perplexity AI Perplexity AI is a conversational model with a co-pilot feature. It uses GPT 4 for more accurate results and provides information more accurately than other versions of GPT. Follow the steps below to get free access. 1. Visit the Perplexity AI’s official site 2. Sign up with an email address 3. On the main page, put the toggle on the “Copilot” option 4. Users can ask five questions per four hours 5. Ask your queries Final Line The blog is your answer if you ever want to get the free chat GPT 4. The free version does not have all the premium features. These six methods are present to get all the premiums. Get the Chat GPT 4 and enjoy the advanced features. Also read our blog: What are the Best Strategies to Humanize AI Content?

What are the Best Strategies to Humanize AI Content?

August 9, 2024Technology

Artificial Intelligence is taking the digital market to another level. Popular AI platforms such as chatgpt and Gemini help writers. However, it is important to humanize AI content for easy readability and understanding for the audiences. Instead of putting time into writing content, give the work to AI tools. They generate content which is engaging and relatable to the audience. Furthermore, it helps create content for digital marketing agencies. AI content involves a conversational tone that helps the content connect with humans. These tools help bloggers, writers, and agencies generate valuable content. 8 Ways to Humanize AI Content AI content is valuable but includes a way of delivering content like a robot. However, it makes it less written by humans and users face difficulties. Some of the proven ways to change content written by AI to human text are as follows: 1. Plan the Content Artificial Intelligence answers straightforwardly. It uses machine learning algorithms and is trained to work with datasets. AI tools write the content you ask them. They cannot understand the intent behind the questions. The user sets the tone for formal, informal, informative and more. 2. Add perspectives and stories Many AIs act as conversational AIs and help put stories and perspectives. You can use the conversational AI to generate perspectives. Other than AIs, you can also add experiences and stories. Furthermore, adding a personal insight makes the content more humanised. Users always look for relevant and experienced content. If you add your experience, Google feels it is like the original content with relevant information. Stories are something that every reader likes and enjoys reading. 3. Use an AI Content Detector After generating your content with AI tools, check it with an AI content detector. Even if your content is written with AI, you must humanise it. If the detector detects AI in content, rewrite and recheck it. It not only detects the AI-written content but also highlights difficult words. The detectors also save your website from Google flags and prevent the rankings from falling. 4. Select the right AI tool Choosing the right AI tool is important. It gives you an idea of adjusting your demands with the tools and their limitations. There are many AI tools available online that have high scores. However, these tools are important for converting AI to human text. It also helps in increasing content value. Choose the tool that gives you the most accurate answer. 5. First Person Pronounce To humanize AI content, use first-person pronouncements such as I, me, my, we, us, our, and more. When we use these pronounces, the search engine prioritises and increases ranking. This is because users connect with this content more than with ordinary content. Moreover, when we give the command for ‘I’ type content, AI generates it less robotically. Instead of talking with AI, it creates content that acts in a conversational tone. 6. Use active voice The active voice looks more suitable than the passive voice. AI-generated marketing content should always be written in the active voice. The best digital marketing companies use AI to generate content. They also use the active voice as it fulfils SEO parameters and looks more natural. The passive voice is difficult to read and less engaging. Moreover, write content in an active voice for good readability. Many tools are available online if you have difficulty writing in an active voice. 7. Edit like a real person After writing the content with AI, edit it, as editing is important in humanizing it. The AI has limited information, so fact-checking is important. The content must target the audience, but machines need to understand that. Due to limitations, sometimes AI does not provide real-time information. So, multi-AI tools should be used to help provide accurate data. 8. Use simple language Using simple language is important as it helps the user understand easily. However, the AI uses difficult and repetitive languages such as Delve, foster, and more. So, use simple words and alternatives instead of using these heavy words. It helps all types of users, especially those who are weak in English. Furthermore, it increases readability scores and helps increase ranking on the search engine. Crosscheck the information and implement it. Best Humanize AI Content Tools Many tools simply convert AI to human texts. Some have premium versions that have additional features to help generate human content. 1. Scalenut AI Content Humanizer & Rewriter 2. Bypass GPT 3. HIX Bypass 4. StealthGPT 5. Humbot 6. GPTinf 7. Bypass AI 8. WriteHuman 9. AISEO AI Humanizer 10. Smodin AI Detection Remover Bottom Line Artificial Intelligence is an advanced tool that is popular worldwide. AI content writer tools are part of it. This AI writer writes content that reduces the human workload. Furthermore, it cannot be 100% accurate and seems like robots’ writing. So, there are many ways we can humanize AI content. Some tools are also available online. Also read our blog: Chat GPT: Meaning, Uses, Benefits, Limitations, and More

7 Best SEO Companies in India 2024 Rankings

August 5, 2024SEO

Digital marketing is rapidly growing over time. Every brand and organisation is competing with others to grow their products digitally. However, some of the best SEO companies offer these organisations faster growth. These companies help with website optimization, which helps grow traffic, rank and revenue. Moreover, the companies contribute to keyword research, link building, social media marketing, content creation, and more. After implementing the right procedure, they analyse and track the record. The main motive of the companies is building the client’s brand value. This is possible by increasing traffic on the website. Best SEO Companies in India 2024 The companies below are considered the best to get rapid growth and traffic. It is because of their experience and services. 1. Nettechnocrats IT Services Pvt. Ltd Nettechnocrats IT Services Pvt. Ltd is a company situated in Noida Sector 63, India. It has served over 1,000 clients and delivered over 5,000 projects on time. The company is 12+ years old and has over 100 well-skilled and hardworking employees. Their services include SEO, SMM, PCC (Google Ads and Bing Ads), link building, and more. They provided higher conversion rates and worked for food, healthcare, retail, education, travel, and more. Besides SEO, they also offer web development and cloud services. Their project duration is: Small Projects- 1-3 months Medium projects- 3-6 months Large Projects- More than a year 2. Orage Technologies Orage Technologies is a company situated in Noida Sector 94, India. It has over 70 highly skilled and qualified employees and offers services such as search engine optimization (SEO), local SEO services, PPC, web designing and development, email marketing, and more. SEO services are the face of this company. They help increase the domain and page authority quickly, and their conversion rate is also high. They imply the best SEO strategies that help gain traffic and increase domain authority. In addition to their digital marketing, they also provide IT solutions. The company is one of the best SEO companies in India. Their project duration is: Small Projects- 1-3 months Medium projects- 3-6 months Large Projects- More than a year 3. PienetSEO PienetSEO is a company situated in Noida, India. It is one of the best digital marketing companies with over ten years of experience. They provide SEO services such as enterprise SEO, local SEO, national SEO and more. They have completed over 220 projects and have more than 300 trained experts in the organisation. Other than their experts, their writers and creators are outstanding. They offer the highest ROI for their customer’s satisfaction. Their work starts with research, creation, promotion, analysis, optimisation and reporting. Their project duration is: Small Projects- 2-3 months Medium projects- 4-6 months Large Projects- More than a year 4. SEO Yodha SEO Yodha is the best SEO services provider. The company’s headquarters is in Sahibzada Ajit Singh Nagar, Punjab, India. It has 120 highly qualified SEO experts and is the first enterprise SEO in India. They help their clients with project growth and generating revenue. The company have completed over 3400 projects and has more than ten years of experience. Furthermore, they offer SEO, SMM, online reputation management, PPC, and content marketing services. They use the best SEO strategies on different projects. The company converses leads, which helps generate ROI and uses only white hat SEO. Their project duration is: Small Projects- 3 months Medium projects- 6 months Large Projects- More than 9 months 5. WebGuruz Technologies Pvt. Ltd WebGuruz Technologies is a company in Mohali, India, established in 2008. It has more than 200 SEO experts and provides SEO services such as local SEO, online reputation management, Google remarketing, and PPC. In addition to digital marketing, they also provide web development services. Moreover, they have worked for popular brands such as Semrush, Hubspot, ISO 9001, Upwork and more. They are among the top competitors in the market. The company uses the best SEO strategies at a low cost. Their project duration is: Small Projects- 3 months Medium projects- 6 months Large Projects- More than 9 months 6. Content Spotlight Content Spotlight is one of the best digital marketing companies. Its major focus is on link building, copywriting, search engine optimization, and search engine marketing. It also offers all types of writing services, including writing, SEO, SMM, editing, and proofreading. Content Spotlight is one of the best digital marketing companies. Its major focus is link building, copywriting, search engine optimization, and search engine marketing. It also offers all writing services, including writing, SEO, SMM, editing, and proofreading. Furthermore, they have Local SEO, Amazon SEO, YouTube SEO, Pinterest SEO, LinkedIn SEO, and eCommerce SEO expertise. They are popularly known for their keyword research practices. Their budget ranges from $5,000 to $5,000 for all types of projects. The company’s clients include Cash Basic, Uchalkud, Telepresenz, and more. 7. OMR Digital OMR Digital is a company founded in 2018 in Indore, Madhya Pradesh. It provides digital marketing services and solutions, including Google Ads, Meta Ads, Social Media Marketing, SEO, and more. Its clients include Greencon, Greenchoper, Gardenroots, and others. Moreover, they have 15+ certified marketing managers. They provide Small Projects in 3-6 months with a $0 – $5,000 budget. The company targets leads that align with the company goal. Bottom Line The best SEO companies offer the best SEO services, which help them achieve their goals. Companies like SEO Yodha, Orage Technologies, and WebGuruz are leading. However, different companies have different strategies to achieve the client’s demands. They provide different projects at different intervals. Also read our blog: Digital Marketing Trends To Look Out in 2024

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