Have you ever typed something in the Google search bar and got a list of more ideas, better alternatives, or correct spellings? If yes, you have already come across a great feature of Google- “People Also Search For”. It has a significant role, from enhancing your search experience to helping you rank higher in SERP.
In this blog, we will delve deeper into understanding what “People Also Ask For” is, how it works, its advantages, and how you can use it for better content planning.
What is People Also Search For?
Google introduced the “People Also Search For” feature in 2018 to make search query more easy. PASF, also known as “People Also Search For”, showcases the list of related keywords searched in the search bar. You can easily find all the related keywords to your query at the bottom or on the right side of the result page in 2025.
It has been an essential tool in search engine optimization since its inception. It gained enormous attention after the E-E-A-T update by Google in 2022, which made search intent and helpful content more important than just keyword ranking strategy. Since then, it has become the go-to tool for SEO professionals and writers to optimize content with popular search queries.
How Does “People Also Search For” Work?
Google collects the data of millions of users who are searching for similar queries to yours. It tracks everything, like which web pages you clicked and what your search intent was with that keyword, etc. And it stores everything in the Google database.
This is how the “People Also Search For” feature works. The minute you start typing any query in the search bar, Google scans your history and other people’s intent to provide more accurate and faster results.
PASF is visible at the bottom of every search result, or sometimes it’s on the right side in a block.
Major Benefits Of People Also Search For (PASF)
The “People Also Search For” feature is undeniably a crucial asset for anyone. Here are a few major benefits of the PASF box:
- Helps in idea generation: PASF offers a range of ideas around the search query. This helps you gather more information about the keyword you are searching for.
- Correct spelling errors: Sometimes, we type the wrong spellings, but then this understands what you are searching for and shows the correct spelling of your search.
- Understanding of search intent: These suggestions will help you plan content that aligns with the search intent. From secondary keywords to subheadings and related topics, you will get it all here.
- Generate leads and drive sales: Additionally, it gives you the keywords that are already on the search page. Thus helping you craft targeted Ads.
- Free of cost: The best thing about PASF is that it is completely free and does not require any expertise to use.
“People Also Search For” vs. “People Also Ask”
Two sections come up on the SERP when you search for something on Google. Both are crucial in providing helpful insights and answering related queries about your search.
One is PASF, and the other is “People Also Ask”. Though both of them differ in their approach and offerings, they are built to enhance the browsing experience.
“People Also Search For” offers an in-depth insight into what people look for related to what you have searched. It suggests keywords or search terms.
“People Also Ask”, on the other hand, lists out questions that people have asked about your search. Moreover, it offers snippets of answers from websites with the most relevant information.
Both of them are important for research and creating SEO-friendly content.
Tools To Find PASF Keywords
There are various tools to find “People Also Search For” keywords. Let’s look at some of the popular ones:
1. Google
“People Also Search For” is an in-built free-of-cost feature by Google. It offers real-time information from the source data. Additionally, it has your search history, which enhances search suggestions according to your interests.
2. Semrush
The next one is Semrush. It is an SEO tool that offers a list of PASF queries in its keyword research feature. The free version provides only a few results. But if you have its subscription, you can access the complete and comprehensive list of search queries.
3. Keywords Everywhere
Another tool I often use to get PASF keywords is Keyword Everywhere. What makes it stand out from Semrush and other tools is that it is completely free. You can download its Chrome extension and get a list of queries whenever you search for something.
How to Optimize Your Page for PASF?
“People Also Search For” has become a key tool in aligning content with user intent. Creating a balance between the user intent and the content is a very important factor for gaining SERP ranking. And it helps SEO professionals and content writers in multiple ways to create content that ranks and gives real results.
Here is how it can help create SEO-friendly content:
1. Understanding Search Intent
First and foremost, it lists all the terms, phrases, and queries from popular searches relevant to your search. This will help you better understand the search intent of the users.
2. Search Trends
It helps you understand what is trending and gaining attention. This allows you to focus on new ideas, thoughts, and topics. You can also get rid of outdated data.
3. Gather New Topic Ideas
It is also an important tool to help you find new topics. Moreover, you can also create cluster topics using PASF, which is a great strategy to get organic traffic to your website.
4. Secondary Keywords
Content planning is one of the keys to getting a better ranking. A well-organized content that offers relevant answers to search queries is considered helpful by Google. You can pick secondary keywords and subheadings from the PASF queries for better content planning.
5. FAQ Schema
Last but not least, search engines prefer content that offers direct answers to queries. The best way to do so is by including frequently asked questions (FAQs) in your content. PASF and “People Also Ask” are a free goldmine of queries related to your keyword.
Conclusion
“People Also Search For” is an excellent free tool for exploring trendy topics, popular searches, and relevant insights. Anybody can leverage this source of information as it is very easy to use. It is a handy tool for SEO and PPC optimization as it offers relevant and real-time search terms already showing in the SERP.
Also Read: Add Me To Search Guide: How To Create Google People Card
FAQs
“People Also Search For (PASF)” are the related searches to the keyword you have searched for. It is a great tool to understand what’s trending around your query.
The Google Search Result Page is one of the best tools to find “People Also Ask For” keywords. However, you can also use the Semrush Keyword Magic Tool and the Keyword Everywhere Chrome Extension.
The People Also Search For (PASF) features search terms that are trending and relevant to your search. Incorporating these terms can help you in SEO and offer better PPC management.
