What is Email Marketing?
We all must have heard this saying: “The old is gold”. This stands true of email marketing too. Email Marketing is one of the ancient forms of online marketing that is useful even today. In email marketing, Marketers send emails to their prospective customers to promote and market their products and services. Earlier, mail was sent manually, but now plenty of free email marketing tools have emerged to make your task easy. With over 4 Billion daily users of email, it is the best place to sell your products and services. It is worth noting that 77% of marketers have witnessed email conversion in the last 12 months.
Importance of Email Marketing
While the internet is flooded with hundreds of means to market, email marketing still holds the top position. This is because of the following reasons:
- You don’t have to worry about adspace
- Retain customers
- Tailor content to your target audience
- Keep your customers informed
- Improve your brand recognition
- Drive traffic to your website
- Improve sales
- Conducting surveys
- Cost-effective marketing campaigns
- Reach many devices
Free Email Marketing Tools
If you are trying your hand at email marketing for the first time or you have a small business, then you must try some free email marketing tools. Some of the best ones are given below:
1. MailChimp:
With over 14,000 new sign-ups daily, MailChimp has solidified its position as one of the most popular email marketing tools available. It offers a user-friendly interface, a free plan with access to many essential features, and a wide range of integrations. While it has some limitations, particularly for larger businesses, MailChimp remains a strong choice for many marketers.
However, its high-cost subscription plans and unfavourable subscriber counting policies may be limiting factors for some businesses.
Pros
- Intuitive Template Editor
- Detailed Reporting
- Extensive Integrations
- Continuous Feature Development
Cons
- High-Cost Subscription Plans
- Unfavorable Subscriber Counting
- Limited Features in the Free Plan
MailChimp Subscription Plans
| Plan | Subscribers | Emails | Price |
| Free | 500 | 1,000 | $0 |
| Essentials | 2,500 | 25,000 | $45 |
| Essentials | 10,000 | 100,000 | $110 |
| Essentials | 20,000 | 200,000 | $230 |
| Essentials | 30,000 | 300,000 | $300 |
2. Omnisend
Omnisend is a versatile email marketing platform that offers a strong focus on SMS support, robust email assets, and advanced segmentation and reporting tools. With low cost pricing plans and excellent customer support, Omnisend is a suitable choice for both novice and experienced marketers.
Its template-heavy approach makes it particularly appealing for e-commerce businesses seeking to quickly create campaigns without extensive technical knowledge. However, while it provides a comprehensive feature set, some users may find the interface somewhat complex and the automation capabilities limited compared to other platforms.
Pros of Using Omnisend
- Broad Feature Set
- One-Click Integrations
- 24/7 Customer Support
Cons of Using Omnisend
- User Interface
- Occasional Bugs
- Complex Editing Tool
Omnisend Subscription Plans
| Plan | Features | Price |
| Free | Basic features, 500 emails/month, 250 contacts | $0 |
| Standard | Unlimited emails, push notifications, 1,000 product reviews,live support, Customer Success Manager | $16/month |
| Pro | Unlimited emails, push notifications, product reviews, SMS marketing, dedicated support, Customer Success Manager | $59/month |
3. Brevo:
Brevo is a versatile email marketing platform that offers wide range of features, including customizable templates, automation, and SMS marketing. With its free plan and affordable pricing tiers, Brevo is a suitable choice for businesses of all sizes.
While it provides a user-friendly interface and powerful features, it also has some limitations, particularly in terms of reporting and customer support.
Brevo Subscription Plans
| Plan | Features | Price |
| Free | Unlimited contacts, 300 emails/day, basic features | $0 |
| Starter | 20,000 emails/month,no daily limit, basic reporting, email support | $25/month (monthly), $22/month (annual) |
| Business | 20,000 emails/month, no daily limit, advanced features, marketing automation, A/B testing | $65/month (monthly), $58/month (annual) |
| BrevoPlus | Enterprise-grade features, tailored onboarding, personalized support | Custom pricing |
Pros of Using Brevo
- User-Friendly Interface
- Customizable Templates
- Powerful Automation
- Segmentation and Personalization
- Affordable Pricing
Cons of Using Brevo
- Limited Reporting
- Customer Support
- Costly Advanced Features
- Email Deliverability
4. HubSpot Marketing Hub:
HubSpot Marketing Hub is a powerful marketing automation platform that integrates CRM, email marketing, and social media management. With its extensive feature set, HubSpot is well-suited for businesses of all sizes, from small startups to large enterprises. While it offers exceptional value, its high price tag and steep learning curve may be prohibitive for some users.
Pros of Using HubSpot Marketing Hub
- Integrated CRM
- Social Media Management
- Marketing Automation
- Integration with Other HubSpot Products
Cons of Using HubSpot Marketing Hub
- Complex Pricing
- Steep Learning Curve
- High Price Tag
HubSpot Pricing
| Product | Starting Price (monthly) |
| HubSpot Sales | $20 |
| HubSpot Marketing | $20 |
| HubSpot Customer Service | $20 |
| HubSpot CRM Suite | $20 |
5. Sender:
Sender positions itself as a user-friendly, feature-rich, and budget-conscious email marketing solution for businesses of all sizes. It boasts a clean interface, powerful automation tools, and integrations with popular e-commerce platforms. While not as comprehensive as some competitors, Sender’s affordability and strong customer support make it a compelling option for many businesses.
Pros of Using Sender
- Easy to Use
- Full-Featured
- Affordable Pricing
- Excellent Customer Support
Cons of Using Sender
- Limited Features
- Minor User Interface Inconveniences
Sender Pricing
| Plan | Subscribers | Emails | Price |
| Free | Up to 2,500 | 15,000 | €0 |
| Monthly | Up to 5,000 | 60,000 | €9 |
| Essentials | Up to 10,000 | 120,000 | $22 |
| Essentials | Up to 25,000 | 300,000 | $58 |
| Essentials | Up to 50,000 | 600,000 | $117 |
The Bottom Line:
Email Marketing can drive traffic, increase return on interest, and bring overall success to the business. There are paid as well as free email marketing tools available in the market. However, if you have a small business or you are just starting up, then you should try the free tools first.
Also read our blog: 10 Advantages of Digital Marketing
