Digital marketing is an industry that is helping businesses to grow by finding their targeted audiences. But how does a website gain its audiences? Well, it demands an SEO expert, who works for companies and generates traffic by implementing well-optimised strategies. Moreover, these strategies include keyword research, backlink creation, finding do-follow websites, and more. To become a search engine optimization expert, you need to have theoretical and practical knowledge related to SEO (search engine optimisation).
What is an SEO Expert?
An SEO expert is a professional who has a specialised role in digital marketing. They are responsible for optimising the website to rank higher on the search engine result pages. SEO experts are also known as search engine optimisation specialists. To improve a website’s growth, they work on keyword research, link building, content audit and creation, and more. Furthermore, they regularly implement and change SEO strategies that help in lead and revenue generation.
Responsibilities of SEO Expert
To become a search engine optimisation expert, it is important to know the responsibilities. So, let’s check them out:
1. Identify SEO trends
2. Analyse web analytics data
3. SEO Tools Implementation
4. Coding and Programming
5. Data and Project management
How to Become an SEO Expert?
To become a search engine optimisation specialist, you have to follow some steps, such as learning, practising, and implementing SEO. So, let’s check out some steps:
1. Take an SEO course
To start any profession, the first and foremost step is learning. If you want to step-in, in the field of digital marketing, you should gain knowledge about it. There are many free and paid courses available on the internet, from where you can learn about the fundamentals of search engine optimisation. The fundamentals include keyword research, on-page, off-page, and technical SEO.
Keyword Research:
It is a process of finding and analysing the search terms people use on search engines (Google, Bing, and others) to get the results. So, analysing the particular keywords that are giving results is called keyword research. To choose a relevant keyword, you have to analyse the search volume, keyword intent, and identify the long-tail keyword. To get the data about a keyword, you can use keyword research tools.
On-Page SEO:
On-page SEO is a process of optimising the content of a webpage to increase the website’s ranking on search engine result pages. In simple terms, the activity you are doing on your website to increase the rank of your website. It includes SEO practices for the optimisation of titles, meta descriptions, tags, images, content, and more.
Off-Page SEO:
Off-page SEO is a process of optimising the content of a webpage outside of your own website, which increases your website’s ranking on search engines. Some of the popular SEO strategies include link building, guest posting, article submission, backlink creation, local SEO, and more. It is among the important activities, as it mentions the importance of your website to others.
Technical SEO:
Technical SEO is a backend optimisation process that improves your website’s ranking on search engines. It makes easy for search engines to find and store your content. It is responsible for crawling, indexing, rendering, and website architecture. Furthermore, it analyses the sitemap, website speed optimisation, and SSL Certificate.
2. Work practically on a website
Now, that you have learned about SEO, it’s time to practically implement it on your website. Create a website to implement SEO strategies. With the help of content management tools, you can create a blogging website. After creation, buy the domain name from GoDaddy, Domain.com, Namecheap, or others. Your website is ready to launch. It’s time to implement SEO strategies, such as keyword research, on-page, off-page, and technical SEO, to increase the website’s ranking. You can check the website’s ranking on Google Analytics. Furthermore, if you don’t want to create a website of your own, you can work in any digital marketing agency as an intern.
3. Get a job for hands-on experience
To build your career as a search engine optimisation expert, it is important to have a hands-on experience. While working in a digital marketing agency, you will enhance your knowledge related to search engine optimisation strategies. In the initial stage, you will get an entry-level SEO role as an SEO executive. You will work under an SEO analyst and expert and gain knowledge about different techniques to rank a website.
4. Specialise yourself
You cannot become a search engine optimisation expert in one day; there are a few stages that you have to go through, such as SEO executive, SEO analyst, and then search engine optimisation specialist or expert. You also have to keep working in that particular area for years. Furthermore, the search engine optimisation specialist gains the responsibility of SEO tool implementation, collecting and analysing data, following SEO trends, analysing web analytics data, researching keywords, and more.
The Last Line
If you want to become an SEO expert, you have to work hard and be consistent. From keyword research to gain organic traffic, search engine optimisation experts have many responsibilities. There are many steps that you need to follow to become one of the best SEO experts. Start by taking an SEO course, working on a website by implementing SEO strategies, working in a digital marketing agency to enhance your skills, getting hands-on experience, and specialising yourself. Keep following the guide, and you will become a good SEO expert soon.
Also Read: How to Rank Your YouTube Channel With YouTube SEO?
