Facebook Advertising is one of the most versatile online marketplaces, with over 2.89 billion monthly active global users. With this wide range of potential customers, Facebook lead ads can bring lots of sales and revenue to your business with the help of innovative tools and features.
What are Facebook Lead Ads?
Traditional lead generation involves directing users to a landing page to fill out a form, often resulting in high-quality leads. However, this process can be lengthy, especially for users who are not very interested in your offer. Facebook Lead Ads provides a solution by allowing users to stay on the platform while they complete and submit forms.
This revolutionary approach enables businesses to create forms that collect crucial lead information – such as names, email addresses, or phone numbers – directly in the Facebook Business Manager in just a few taps and without being redirected to external landing pages.
How Facebook Lead Ads Work:
- Ad Setup: Like any other paid ads, the journey begins in Ads Manager. Here, advertisers customize targeting features, creative assets, and budgets to ensure their ads reach the right audience.
- Targeted Display: Meta (formerly Facebook) leverages the provided information to display ads to potential customers in their news feed. These ads, resembling organic posts, are marked as “sponsored.”
- Lead Generation Offer: Facebook Lead Ads focus on promoting a lead generation offer. For instance, a business might offer a discount coupon code to increase product signups.
- InApp Form Submission: When a user clicks the call to action (CTA), a form auto-filled with their information appears within the Facebook or Instagram app. This minimizes friction in the signup process, enhancing user convenience.
- Delivery of Offer: The completed lead form triggers the delivery of the offer – whether it’s a discount code – either in-app or via email, depending on the chosen lead flow. This culmination is known as the Facebook Lead Form.
Now armed with the discount code, businesses have successfully captured a potential customer, ready to be nurtured and qualified.
A Closer Look at Lead Form:
A lead form is key to Facebook Lead Ads, serving as a way to collect crucial lead information. Available on Facebook and Instagram apps, these lead forms simplify the process for users, increasing the probability of conversion.
The key elements of a lead form include fields for essential information such as email addresses, names, and phone numbers. This form of information exchange is facilitated by offering something valuable in return – a discount, an ebook, or any other rewarding offer.
As users stay within the app, their information seamlessly integrates into the CRM database integration, presenting businesses with the golden opportunity to nurture leads through the decision stage of the buyer’s journey.
How to Run Facebook Lead Ads Campaigns with Ads Manager
You can use a Facebook page, Meta Business Suite, or Meta Ads Manager to set up lead ads. Here’s a step-by-step guide to help you create Facebook Lead Ads with Ads Manager:
- Get Started: Go to Facebook Ads Manager and click on ‘Create Account‘.
- Choose Your Objective: Select “Leads” under the campaign objective section and click on Continue.
- Fill in Campaign Details: Provide campaign details, set your budget, run A/B tests if needed, and click on Next.
- Define Conversion Location: Choose where you want your audience to convert – it could be your website, instant forms, messenger, Instagram, calls, or an app.
- Set Performance Goal: Pick a performance goal from the dropdown menu – either maximize the number of leads or maximize the number of conversion leads.
- Connect to Facebook Page: Move to the Facebook Page section and select the Page representing your lead ad. If it’s your first time, view the terms and agree to them.
- Configure Budget, Schedule, Audience, and Placement: Fill in your budget, set up a schedule, define your target audience, and pick where your ad will appear.
- Connect Instagram Account (Optional): To use Instagram, go to the Identity section and connect your Instagram account if you haven’t already.
- Create Ad Content: In the setup section, choose between a single image or a carousel. Add your media (image or images), create a headline, description, and a compelling call to action (CTA).
- Set Destination: Specify where you want customers to go after clicking your ad.
- Configure Tracking: Navigate to Tracking and click on Setup. Fill in details about CRM events, website events, and app events for better tracking.
- Publish Your Ad: Click on Publish to launch your Facebook Lead Ads.
Downloading Your Leads Data from Meta Ads Manager
Unlock the potential of your leads by effortlessly downloading their data from Meta Ads Manager. Here’s a simple guide to walk you through the process:
- Visit Ads Manager: Head over to Ads Manager and navigate to the Ads tab.
- Choose Your Instant Form: Identify the instant form from which you wish to download leads data.
- Access OnFacebook Leads: Move to the Result column and click on “OnFacebook leads.”
- Set Date Range: In the Download leads window, select the dropdown menu for “This Month.”
Specify the date range for the data you want to download (Remember that lead information is available for 90 days on Meta).
- Initiate Download: Click on the “Download” button.
- Choose File Type: A popup window will appear. Click on either “CSV” or “XLS” to download the lead data in your chosen file format.
Your leads data from Meta Ads Manager is now ready for download.
Benefits of Facebook Lead Ads
Here are a few benefits of Lead Ads:
- Native Functionality: It enables users to submit data through an auto-filled form, making it effortless and less time taking.
- Mobile Responsiveness: Mobile is the most widely used device, and facebook leads ensure that forms are completed on mobile without any trouble.
- Simple Data Collection: You don’t have to create a landing page or conversion path. The new leads can be easily integrated with the CRM, making it seamless to collect data. This is one of the key benefits of Lead Ads.
- HighlyTargeted Segments: You can leverage Facebook lead ads to the max with the help of targeted segmentations, including interests, demographics, age groups, etc.
Expert Tips and Tricks for Facebook Lead Ads
Facebook Lead Ads are lead generation powerhouses, but navigating the tricks and steps can be a bit complex. Worry not; here are the expert tips and tricks to nurture quality leads with the help of Facebook Lead Ads.
- Leverage the Facebook Audience Insights tool.
- Create unique and highly targeted ad sets for each audience.
- Use a high-quality image that blends into the content.
- Tryout videos.
- Do competitor analysis.
- Regularly review and make changes according to the analytics.
- Retargeting can help you with a better conversion rate
- Optimize and modify your Facebook Lead Ads based on A/B tests.
Conclusion
Facebook Lead Ads offers a streamlined approach to nurturing high-quality leads, bypassing unnecessary redirects, and providing an effortless user experience. As businesses use the power of these ads and their associated lead forms, they open doors to a more efficient and effective conversion path, ultimately boosting the conversion rate and revenue.
