Hiring a Facebook Ad Agency has become a crucial demand for businesses. This is because of the increasing competition for business success, customer retention, increased sales, and popularity. Many digital agency and B2B companies have also been established to help you determine your business aspects. Taking a helping hand from them can help companies establish stronger roots in the online market. To cut short your worries, we have planned out a roadmap that will help you select the ideal company for Facebook promotion. Keep reading down to get to know your areas of interest, public interest, featured tools, and the best company for collaboration.
Why Should You Hire A Facebook Ad Agency?
Hiring a Facebook Ad agency can introduce businesses with massive benefits. Here are some of the main advantages that can help your business grow:-
1. Expertise and Experience
Hiring a Facebook Ad Agency can help businesses successfully implement campaigns that are effective and cost-friendly. Additionally, they can help you leverage their experience and skills to run campaigns that produce effective outcomes. Their experts have a thorough knowledge and deep understanding of running successful ad campaigns. They are well known for the algorithms, complexities, and solutions of the platform. By hiring an ad agency, you can run Facebook ads that are result-yielding and improve the performance of your ads.
2. Time and Resource Savings
Gaining organic traffic through Facebook advertising can be complex and time-consuming. This is especially critical if you are new to the platform or unaware of how it actually functions. Limited marketing teams can have difficulties running ads effectively for customer attraction. By hiring a Facebook Ad agency, you can leave all the traffic worries to them and use your valuable time to improve your business in real terms. You can redirect the resources and money to critical aspects of your business.
3. Improved Return on Investment (ROI)
The main reason businesses invest in Facebook ads is to generate higher returns on investment. Many times entrepreneurs struggle with their Facebook ads as they do not yield positive outcomes and can generate losses for the company. To prevent this, it is important to hire a company with expertise in Facebook Ad management. A good Facebook Ads Agency can help establish strategies that maximize ROI and help achieve business goals. They do this by using advanced targeting techniques, A/B testing, and data analysis to streamline ad campaigns and improve effectiveness.
Benefits Of Hiring A Facebook Ad Agency
There is not one but multiple benefits of hiring a Facebook Ad Agency. Whether you are a startup or an established business enterprise, running Facebook Ads can help you effectively reach potential customers. Not only this but below are the advantages of hiring a Facebook Ad Agency:-
1. Customized Strategies
Each business is unique, with its own set goals, target audience, and marketing challenges. A Facebook Ads agency contains experts who can recognize business needs and tailor their strategies to meet your specific needs. They thoroughly analyze your business and understand your needs, industry, and competitors to develop customized approaches.
2. New Perspective
We all are aware of the need for Facebook Ad campaigns and how they can drive organic traffic. However, many businesses require fresh or new perspectives to establish roots in the market. The old traditional methods just do not work out for them. A Facebook Ad agency can design eye- catching ad creatives, develop engaging ad content, and generate innovative campaign designs. By leveraging their creativity and expertise, you can help businesses gain a competitive edge and attract targeted audiences effectively.
3. Considerations of Expenses
While hiring a Facebook Ads agency, it is important to consider the investment cost and limit expectations. If you have recently started investing in Facebook, it is important to plan out your budget and assume a few potential drawbacks. Firstly, the overall cost of the Facebook Ad campaign can be a potential factor. Sometimes the result may not align with your expectations and involve a high amount of your ad spend. That is why you should evaluate your budget and determine the ROI of your investment.
Why Choose Facebook?
The first question that can arise while running an Ad campaign is why choose Facebook? Many industry leaders invest in Facebook services because it is an open platform that gives space for promotions and business enhancement. It is the first choice of social media platform that helps businesses attract potential customers and generate more sales. This is mainly because Facebook has about 2.989 monthly active users in the entire world. Here are a few reasons for choosing Facebook:
1. Massive Audience
Facebook is an open social media platform that allows businesses to reach massive audiences. Facebook has recorded about 2.989 billion active monthly users, giving a huge audience for businesses to market their products. Additionally, it allows them to reach the off-shore audience.
2. Incredible Tools
The second best thing about using Facebook for Ad campaigns is the distinct tools and controls. The platform is loaded with Ad features, tools, controls, dynamics, and so much more. Businesses can use them to run effective ad campaigns and even measure the results over time.
3. Cost Effectiveness
Facebook Ad campaigns provide the most cost-effective method of business promotions. If you are looking for a way to drive more traffic to your business or generate more sales, then this is your answer. The cost starts as low as $0.26 – $0.30 per click.
4. Evergreen Platform
Facebook from Meta has become one of the evergreen platforms that embrace billions of active users. It has been more than a decade since the launch of Facebook.More and more people are joining the platform as it has become an integral partof human life. That is why running Facebook Ads can help businesses keep theirbusiness thriving and successful.
How to run a Facebook Ad?
Follow the below-given steps for effective Facebook advertising:-
1. Create a Facebook Ads Manager account
The first thing you need to do to launch a Facebook Ad is to create a Facebook Ads Manager account. You cannot run the campaign with your personal account. Only the feature of running the ad is available on the Manager account.
2. After creating a Facebook Ads Manager account, follow the below
steps:-
- Click on”Go to Ads Manager.”
- Confirm the information you entered on the setup page.
- Fill in your payment information.
- Save your changes.
- Now, you can use Ads Manager to set up your campaign and track your ads in real-time.
3. Start a new campaign
With the Ads Manager account, you will have your personalized dashboard. Over there, you can monitor your campaigns and create a new one as well. However, if you have never created any ad previously, the dashboard will be empty. To start creating an ad set, select the type of ad you desire and click on “Create”. A pop-up menu will open displaying the rules, terms, and more about Facebook Ads.
4. Choose your objective
Facebook Ads Manager is user-friendly and designed in such a way that it can help you select campaign objectives. This is one of the features of Facebook that is not seen on other social media platforms for running campaigns. The Facebook Ads Manager will require you to select an objective from the prepopulated list presently there are 11 objectives available from which businesses can choose. However, the subject list can face an upgrade anytime soon. It can include options such as raising brand awareness to increase traffic to e-commerce websites.
Available options for Facebook’s objective are:-
- Brand awareness
- Engagement
- App installs
- Reach
- Video views
- Catalog sales
- Website Traffic
- Lead generation
- Store traffic
- Messages
- Conversions
How can a Facebook Ad Agency help run Ads?
Hiring a Facebook Ad agency such as Orage Technologies can help you run effective ad campaigns at affordable cost. Here is how they do it.
1. Set a budget and schedule
Consulting with a Facebook Ad agency can help you set a budget and schedule your business ads accordingly. The general cost of running a Facebook Ad starts from $0.20 to $0.30. You can set out your daily budget or choose the budget for the promotion of each product. This way you can also track the performance and help save on investment cost. Additionally, there are features on Facebook that allow businesses to track their spending.
2. Select a target audience
One of the most important things before running a Facebook ad is refining your audience. You can do this by categorising people’s needs based on location, age, gender, requirements, and more.After this, you can run the ads for your targeted audience. The Facebook Ad features contain a lot of built-in targeting tools based on the following categories:-
- Location
- Age
- Gender
- Education
- Languages
- Relationship
- Home
- Work
- Behaviours
- Connections
- Financial
- Ethnic affinity
- Generation
- Life events
- Parents
- Politics
- Interests
3. Monitor analytics and set up reporting
The next thing in which a Facebook Ad agency can help you is to monitor analytics and set up reporting. Here are the set criteria on which they perform the analysis:-
- Performance
- Engagement
- Videos
- Website
- Apps
- Events
- Clicks
- Settings
- Campaign reports give you the information you need to tweak your ad campaign or ramp up highly successful ads.
Conclusion
Running ads on Social Media platforms is not easy. Facebook being one of the most used platforms across the world makes it more complex. Hiring a Facebook Ad agency can helpyou fight the struggles and run effective campaigns. In this blog post, we have discussed how collaborating with an agency can be helpful.
Frequently Asked Questions
How much does a Facebook ad cost?
The average cost-per-click of Facebook ads is around $0.254.
Do Facebook ads charge per day?
Facebook Ads offer prepaid funds. Here, you are required to add money to your account first and then the money will be deducted once a day as you run ads.
