“Old is gold”, they say, and so is Email Marketing. Being the pioneer of digital communication, it has been among the first channels to fuel digital Marketing. Though Search Engine Optimization is the most cost-effective solution, Email Marketing balances the cost and effectiveness. Email marketing service costs may differ from one company or agency to another.
In this blog, we will list the costs of some of the best email marketing tools and companies.
Factors That Influence Email Marketing Costs
1. Level of Experience
The level of skill of the service provider is one of the key determinants of the cost of the email marketing service. Companies or individuals with more experience in email marketing or agencies are costly as opposed to inexperienced personnel. Their skills and experience directly contribute to achieving improved results for your campaigns. Such agencies tend to have worked on other big campaigns, which they can share and use to enhance your email marketing. For instance, traditional agencies, such as HubSpot or MailChimp, are expensive since they always deliver satisfying outcomes.
2. Companies Reputation
For this reason, the email marketing service cost is also determined by the reputation of the service provider. More often, due to high popularity and good references in the reviews and awards, the providers offer their services at a higher price. This is because organizations are willing to compensate heavily for services presented by a known key player in the market. Business organizations that have earned a reputation or have been profiled as market winners understand that their experience is worth something, and therefore, they charge their fees.
3. Company Size
As we have seen earlier, the size of the service provider plays a critical role in the Best email marketing price in India. National and some international agencies charge higher fees compared to small agencies or even independent workers. In some cases, there are extra-large companies with more e-mail lists, more complex equipment, and, in general, specialized divisions for certain aspects of e-mail marketing, which explains the higher prices. For example, it is easier for a player like HubSpot to charge between $751 and $1000 per month because of the many services they are willing to provide.
4. Location
The location of the email marketing provider can also determine the price. It is also worth noting that prices depend on the provider’s location; you pay more if your provider operates out of a big city such as London or New York. This is so because the cost of the email marketing service cost is usually high because most companies are most commonly situated in large cities they are very expensive to operate from. In contrast, if the provider is located in a small city or a town, it, perhaps, will have different pricing structures.
6. Project Type and Niche
Another important factor that affects cost a great deal is the extent or size of the Email marketing project. Thus, projects that take more time or necessitate more elaborate integration, automation, or content production are likely to cost more. Most agents are likely to take your website size and type, the extent of your email marketing plans, and the goals of your business into consideration before giving the quote. Of course, more elaborate campaigns with larger goals in mind will exert additional energy and thus carry a correspondingly higher email marketing service cost.
Best Email Marketing Tools and Their Costs
Picking the right tool to use when marketing via email is crucial if one wants to optimize the expenditure. Here, I provide a breakdown of the pricing for some of the most popular email marketing services available today.
1. HubSpot
Quite arguably, HubSpot is an evitable tool for the marketing of emails which is fully packed with features and functionalities. However, HubSpot’s prices are steep; with an average email marketing service cost ranging between $751 to $1000 per month. It provides a wide range of functions for handling not only emails but also your CRM, so it has become valuable for many large companies with more significant requirements.
2. MailChimp
A number of other tools exist in the email marketing genre, and one of them is MailChimp. It also costs more; it is priced between $751 and $1000 monthly. They also appreciated the relative simplicity of using, the number of functions that allow them to consider MailChimp as a very useful tool for business mailings.
3. Moosend
If you are searching for a cheaper option, then Moosend can be a good branding tool for you. The most common price of email marketing service of Moosend varies between 26 dollars to 250 dollars in a month. Small business is one of the main users since it is relatively cheap and easy to use for everyone.
4. Constant Contact
Similar to Mailchimp, Constant Contact has also been a favourite of small to medium-sized businesses (SMBs). The cost of the email marketing service for this platform is between $251 and $500 every month. Speaking of advantages, Constant Contact is one of the top-evaluated tools providing clients with switches needed for usage, as well as reasonable prices for SMBs.
5. Campaign Monitor
Campaign Monitor is an extremely cost-effective tool for email marketing, which can cost between $51 and $100 per month. As a relatively cheap program, Campaign Monitor provides great options that make it advisable for businesses engaged in email marketing at the initial stage.
After analyzing the different aspects of email marketing, marketers may still find themselves with these questions in mind: Is my company getting its money’s worth from email marketing?
Is Email Marketing Worth the Cost?
Yes, it will be very profitable to make payments for Email marketing. New studies show that businesses can achieve good return on investment (ROI) through email marketing; 82% of the business. It is very important to state that when implemented correctly email marketing yields great results. For instance, it is possible to engage with your buyers, raise their awareness about your company’s brand, and sell your products in the process at a minuscule cost compared to what would be incurred on an average marketing stunt.
WebFx has a monthly subscription cost of $300, and Orage Technologies costs as low as $250 per month, which suits small businesses as start-ups. Prices vary, but in general, most firms will be able to secure services of satisfactory quality within their price range.
The Final Line:
Several things influence the cost of the email marketing service, such as the experience of the provider and his/her reputation, the workload of the job, etc. Email marketing tools are fairly priced depending on the features, from as low as $26/month to over $1000/ month, depending on the tool. No matter if you are just a small business trying to find cheap software, the same as Moosend, or an enterprise that needs a more pro platform like Hubspot, it will always pay off to invest in email marketing. It is highly flexible and has one of the highest potential ROI among all the marketing tactics one can think of.
Also Read: 7 Best Email Marketing Services For Your Business
