Email Marketing is an important part of digital marketing. It is one of the most effective strategies for growing a business. It gives you total control, is easy to manage, and helps establish direct contact with your customers. So, choosing the best email marketing service is very important for your business. They are responsible for ensuring that your email is reaching the right audience.
Achieving success and growth with effective email marketing is important in today’s world. It involves sending out newsletters, offers, and many others. It helps to build a long-term relationship with the audience and turns them into loyal customers. But how do you pick the right service for your campaigns? There are some features you can look at when choosing the best service!
What is an Email Marketing Service?
An email marketing tool or service is a software platform that can be purchased. To get the highest benefits, it’s important to purchase an effective email service provider. They help to send campaigns, build customizable templates, and collect data.
There are many features of an email service provider. One of which is the ability to segment your mailing list into specialized groups. This helps you to send personalized emails to specific customers. It also helps to boost engagement in the long run.
Features to Look at When Choosing An Email Service Provider
The best email marketing service has many effective characteristics that can help you grow. Some of them also offer advanced features like automation and segmentation. So, choosing the best service is important to ensure your email gets delivered. Let’s check out the important elements when choosing the best service.
- Signup Forms: Creating signup forms is important to attract new subscribers. It helps you find new leads and grow your business.
- Drag-and-Drop Editor: The email service provider should have a drag-and-drop editor. It helps you to design emails without the knowledge of coding. Also look for readymade templates and layouts.
- Reliability & Security: Many email services have a strong security policy. So, choosing a service that protects against data breaches and hackers is essential.
- Deliverability: Your email service should be able to take your mail and deliver it to your subscriber’s inbox. Always test various services for deliverability rates before selecting one.
- Convenience: The email marketing platform you choose should be easy to use. It should not have a user interface that’s difficult to understand. It should also have features for automating frequent tasks like scheduling emails.
- Automation features: Your email marketing tool should be able to automate tasks. Lead nurturing, scheduling campaigns, and triggering emails based on activity are some of them.
- Support: Your email service provider should deliver dedicated support. There are many ways in which they can help their users. It includes email, phone calls, and chat.
- Promotional Mails: Promotional emails are designed to drive sales and increase engagement. They also help inform your subscribers about new products and special offers. The main goal is to motivate the recipient to take action that can directly help grow your business.
Quick Breakdown: Best Paid and Free Email Marketing Services
Let’s compare the ratings and prices of some of the best email service providers.
| Service Name | Best For | Free Plan | Price Starts At | G2 Rating | Trustpilot Rating |
| HubSpot | Big data teams | 1,000,000 contacts2,000 emails | $20 for 1,000 contacts | 4.4 | 3.1 |
| Brevo | SMS/Whatsapp marketing | 9,000 emails | $9 for 500 contacts | 4.5 | 4.0 |
| MailChimp | Small contact lists | 1,000 emails500 contacts | $13 for 500 contacts | 4.3 | 1.4 |
| Constant Contact | NGOs | 60-day trial with conditions | $12 for 500 contacts | 4.0 | 4.0 |
| Klaviyo | E-commerce | 500 emails250 contacts | $20 for 500 contacts | 4.6 | 3.2 |
| ActiveCampaign | Automation Power users | 14-day trial | $39 for 1,000 contacts | 4.5 | 3.2 |
| ConvertKit | Content Creators | Unlimitedup to 300 contacts | $15 for 300 contacts | 4.4 | 1.8 |
7 Best Email Marketing Platforms/Services
Here is the complete list of the best email marketing platforms in 2024:
1. HubSpot
HubSpot is one of the best email service providers. It takes care of your subscribers and potential customers. It comes with a free CRM solution that’s perfect for large-scale businesses.
Features:
- Drag-and-drop email builder.
- Free CRM solution to match customer journey across marketing and sales.
- Complete personalisation & marketing automation features.
- A/B testing.
Pros:
- Good list management and segmentation features.
- Marketing automation and landing page builder.
- Free CRM.
Cons:
- Expensive pricing plans.
- Fewer features on cheaper plans.
2. Brevo (Formerly SendInBlue)
Brevo is the best free email marketing platform. It offers the power to create engaging customer experiences across social media accounts, email, and chat. This platform also has a strong CRM.
Features:
- A/B testing.
- Drag-and-drop email builder.
- Advanced CRM.
- Support for transactional emails and SMS campaigns.
- Advanced segmentation.
Pros:
- User-friendly email editor with a drag-and-drop interface.
- Personalisation and lead scoring features.
- Advanced automation workflows.
Cons:
- Boring templates.
- Complicated list management features.
3. MailChimp
If you want to make your customer journey efficient, MailChimp is for you. The automation builder helps users to set up various campaigns based on custom triggers. It also has a landing page builder and many templates for your needs.
Features:
- Landing page builder.
- Basic segmentation and automation features.
- Drag-and-drop email builder.
- Campaign optimization.
- Appointment scheduler.
Pros:
- User-friendly landing page & email builder.
- Large template library.
- Appointment scheduler.
Cons:
- Cheaper plans have fewer features.
- Limited customer support.
4. Constant Contact
Constant Contact has been in the market for over 25 years. It has been the number-one choice for many businesses and marketers. It brings all the campaign information on a single dashboard. This tool has a variety of features that can help your business grow.
Features:
- Landing page builder.
- Basic segmentation and automation features.
- Drag-and-drop email builder.
- Campaign optimization.
- Appointment scheduler.
Pros:
- User-friendly landing page & email builder.
- Large template library.
- Appointment scheduler.
Cons:
- Cheaper plans have fewer features.
- Limited customer support.
5. Klaviyo
Klaviyo is used by many e-commerce stores, small business owners, and bloggers. This email marketing service helps you build and execute an omnichannel strategy for SMS and Email.
Features:
- Advanced segmentation and automation workflow.
- Integrates with popular e-commerce platforms.
- Detailed reporting and analytics.
- Customer profiles and advanced A/B testing.
- Popup and forms builder.
Pros:
- Detailed segmentation options.
- A/B testing.
- Readymade automation for e-commerce.
Cons:
- Expensive for large email lists.
- The setup procedure is long.
6. Active Campaign
ActiveCampaign is a go-to software with important email automation tools. It has powerful integration capabilities and customer behaviour-tracking features. It’s perfect for businesses of all sizes to drive engagement and conversion.
Features:
- Advanced automation builder.
- Dedicated CRM management.
- Multi-channel marketing.
- A/B testing.
Pros:
- Powerful automation features.
- CRM and customer behaviour tracking.
- Integration capabilities.
Cons:
- Slightly more expensive than the other options.
- Opt-in forms have restrictions.
7. ConvertKit
It’s a multifunctional email marketing service for artists, realtors, and creators. It’s a complete service tool with email marketing, website building, and deep monetization features. It helps to create a long-term fan base that interacts with your business continuously.
Features:
- Wide template library.
- Audience nurturing and segmentation.
- WYSIWYG email editor.
- Auto-responder campaigns.
- Marketing automation and sales funnel.
Pros:
- Lead magnet automation builder.
- Landing page and email builder with a large library of templates.
- Audience nurturing automation.
Cons:
- Limited user seats.
- It is costly compared to other platforms on the list.
In a Nutshell
Choosing the best email marketing service provider is important for every business. It helps boost engagement in the long run. However, before selecting an email service provider, one must keep some features in mind. These will help you to convert your audience into loyal customers. These seven best email marketing tools can help you grow your business and make long-term relationships with your audience.
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