Digital marketing is one of the rapidly evolving fields of jobs that became popular in the last decade. If you are a person who spends most of their time online, digital marketing jobs are for you. Furthermore, the field has many job opportunities you can choose from based on your interest, whether you like writing, designing, or optimizing. To those who are new to the field, we have some of the best entry-level digital marketing jobs, where you can join a company and enhance your skills. Furthermore, with the help of this marketing, people promote their products and services digitally. Unlike traditional marketing, digital marketing allows organizations to target a large number of audiences globally. If you want to be part of digital marketing, read the blog below.  

What is Digital Marketing?

Digital marketing is a field of marketing in which the organization promotes and sells products with the help of websites, social media, search engines, and other devices. Basically, the creation of content through digital media channels. The marketing experts implement strategies, such as SEO, SMM, PPC (pay-per-click) advertising, and more to promote the product. There are many online digital marketing courses available on the internet with certificates to become an expert in digital marketing. Furthermore, the strategies do not only promote the product but also increase brand awareness and drive sales. 

7 Best Digital Marketing Jobs for All Levels

Digital marketing is a broad field where you can easily get a job based on your interests. Moreover, we are explaining the top seven digital marketing jobs, along with skills and salary. From beginners to experts, anyone can apply for these jobs. 

1. Digital Marketing Manager

A digital marketing manager is the higher designation in digital marketing. They are responsible for implementing and developing digital marketing strategies to promote the brand and drive sales. Furthermore, the digital marketing manager plans and monitors all campaigns, such as search engines, social media, display ads, and more. They also use web analytics tools to monitor performance. The qualifications required to become a manager are an understanding of programming languages, such as CSS, Javascript, and HTML; familiarity with web analytics tools; and knowledge of social media platforms. The annual salary of a digital marketing manager is approximately $89,534.

Skills Requirement:

• Strategic thinking
• Time management
• Communication skill
• Interpersonal skill
• Technical skills (ROI analysis, web analytics, bounce rate analysis, etc.)

2. Social Media Manager

A social media manager is an expert responsible for managing the organization’s social media handles. They develop strategies that increase the traffic on the website through digital content. Moreover, they create and develop content for social media accounts. Social media managers have to collaborate with designers, content creators, and ad managers to enhance sales and increase brand value. To become a social media manager, you should know social media platforms, understand graphic design and manage the budget for promotion. The annual salary of SMM is approximately $64,845 a year. 

Skills Requirement:

• Data analysis
• Content management
• Basic SEO knowledge
• Social media expertise
• Budgeting
• Good communication
• Copywriting

3. Content Strategist

A content strategist is a designation responsible for creating unique content for promoting the brand. They establish content strategies and implement them on digital platforms. Furthermore, they play an important role in content marketing. They are also responsible for all types of content, including videos, graphics, and text, to achieve marketing goals. A content specialist should have in-depth knowledge of keyword research tools, search engine optimization, and search engine marketing. To become a content strategist, you should start your career by becoming a content writer, which is also an entry-level digital marketing job. The salary of a content strategist is approximately $149,000 per annum.

Skills Requirement:

• Copywriting
• Team building
• Leadership qualities
• Pressure handling capabilities
• Content monetization
• Multitasking

4. Graphic Designer

A graphic designer is responsible for creating visual content for clients. They generate logos, images for sales, website graphics, and more. Moreover, the graphic designer has to collaborate with other teams to meet the organization’s goal. With the help of graphic designing tools, such as Adobe Illustrator, Affinity Designer, Canva, and Adobe Photoshop, they generate images that attract clients. It is one of the best entry-level digital marketing jobs because it has career opportunities, growth, and a higher number of companies to work with. The salary of a graphic designer is approximately $67,683 per year. 

Skills Requirement:

• Time management
• An eye for detail
• Typography
• Interactive media
• Coding 
• Branding
• Attention to details 

5. Email Marketing Specialist

The email marketing specialist is responsible for deploying emails to customers who have signed up. They work with email automation tools that send emails and notify the users, which helps in brand awareness. Many organizations provide email marketing services, so if you are a beginner, you can start your career by joining these types of organizations. Furthermore, the specialists create and monitor email marketing campaigns, compile email lists, place product orders, and more. The average salary of an email marketing specialist is approximately $75,141 per year. 

Skills Requirement:

• Technical expertise
• Critical and analytical thinking
• Knowledge of HTML and CSS
• Copywriting
• Leadership and management skill

6. Influencer marketing specialist

An influencer marketing specialist who is responsible for making and maintaining relationships between the organization and the influencer. Moreover, the specialist creates campaigns and drafts proposals for the influencers so that they can promote the brand on their profile with their audience. They are also responsible for market research, such as analyzing competitors. Overall, their main job is to collaborate with influencers for influencer marketing to drive sales and increase traffic. The salary of an influencer marketing specialist is about $58,432 a year. 

Skills Requirement:

• Strong communication
• Relationship-building skills
• Content creation
• Networking
• Project management

7. SEO Specialist

An SEO specialist, or SEO expert, is a position in digital marketing that is responsible for driving traffic on the organization’s website. They implement SEO strategies to increase the ranking of the website on the search engine. It is among the most popular digital marketing jobs worldwide. The strategies they use include keyword research, backlink generation, competitor research and analysis, and more. An SEO specialist must work with content management systems (CMS), such as WordPress, and should have data mining tools knowledge. The average salary of a professional SEO expert is approximately $64,963 per annum. 

Skills Requirement:

• On-page, off-page, and technical SEO
• Local SEO
• SEO tools implementation
• Web coding 
• Aware of SEO trends

The Last Line

If you have skills and want to work online, digital marketing jobs are best. You can start your career with entry-level digital marketing jobs, such as content writer, SEO executive, or social media executive, and slowly gain knowledge, develop more skills, and get high-paying positions, such as SEO specialist, digital marketing manager, email marketing specialist, or social media manager. 

Frequently Asked Questions (FAQs)

Ques: Which job role is best in digital marketing?

Ans: Digital marketing manager is the best role in the field of digital marketing, followed by PPC specialist, social media marketer, and brand manager. 

Ques: Is digital marketing an IT job?

Ans: No, digital marketing is not an IT job. 

Ques: What is SEO in digital marketing?

Ans: SEO in digital marketing stands for search engine optimization, which means the process of driving organic traffic to the organization’s website. 

Also Read: SEO vs SMM: Which Digital Marketing Strategy is Best?