Arushi Chaturvedi, Author at BPO, IT Solutions & Digital Marketing Company

Arushi Chaturvedi

I'm an enthusiastic content writer who makes information interesting and easy to understand. I can write any topic from sports to technology and make it fun to read. Also good at using internet to make sure people can find my writing easily. If you reach here and still reading, I am your person.

Social Media Security Tips, Tools, and More

June 27, 2024Social Media Marketing

Introduction Do you know that more than half of the world’s population uses social media, which is approximately 5.07 billion people? The year 2023 saw a rise in social media users, with over 259 million new accounts. With this increasing number of people coming on social media. The social media platforms are gaining tons and tons of data that needs to be secured. This blog highlights some of the needs for data security in social media and tips and tools for social media security. Let’s start by understanding what data security is when it comes to social media. Data Security in Social Media Data security in social media is the measures and protocols that are implemented to safeguard user data from unauthorised access, misuse, thefts or breaches. As the amount of sensitive data shared on social media is increasing every second, data security becomes very important. Why is Data Security Important? Data security is crucial for several reasons, some of the most critical ones are mentioned below: Protecting Personal Information: Social media platforms hold vast amounts of personal data, including names, addresses, phone numbers, and even financial information. Preventing Identity Theft: Unauthorized access to social media accounts can lead to identity theft, where attackers use personal information for malicious purposes. Maintaining Privacy: Users expect their private information to remain confidential. Breaches can harm the reputation of social media platforms. Social Media Security Risks for Businesses Businesses face unique security challenges on social media. The following are some common risks: 1. Phishing Attacks Cybercriminals use social media to conduct phishing attacks, tricking users into providing sensitive information by pretending to be legitimate entities. 2. Account Hijacking Hackers can gain unauthorised access to business accounts, leading to reputational damage and financial loss. 3. Data Breaches Data breaches on social media can expose sensitive business information, impacting operations and customer trust. 4. Social Engineering Attackers manipulate individuals to reveal confidential information through psychological manipulation on social media platforms. How to Fix Security on Social Media Improving social media security involves a combination of best practices and tools. Here are some steps: Social Media Security Tools Various social media security tools can help enhance security. Here are some popular options: 1. ZeroFox ZeroFox provides real-time protection against social media threats, including impersonations, phishing, and account takeovers. Features: Pricing: Custom quotes based on your needs. 2. Hootsuite Hootsuite offers social media management features along with security options like access controls and monitoring for suspicious activity. Features: Pricing: Plans range from $49/month (Professional) to Enterprise plans with custom pricing. 3. BrandFort BrandFort specializes in protecting brands from social media threats, including harmful content and fake accounts. Features: Pricing: Plans start around $99/month (Standard) Social Media Security Tips Here are some additional tips to ensure your social media accounts remain secure: 1. Monitor Account Activity Any slightest loophole in your security can bring in security threats. But regular checks of your account activity can detect any unauthorised access or suspicious behaviour. 2. Be Cautious with Third-Party Apps a) Only use trusted third-party apps and revoke access to any that are no longer needed. b) Avoid Sharing Sensitive Information c) Be mindful of the information you share on social media, avoiding any sensitive or confidential details. 3. Use Antivirus and Spyware Protection Antivirus and anti-spyware software can help protect your devices and social media accounts from malware and other security threats. Antivirus software has gained much popularity in this world of growing cybercrimes as it helps detect and remove malicious software, which can potentially compromise your social media accounts. Anti-spyware tools can also help prevent spyware from capturing your personal information and activities on social media. Conclusion Social media security is essential in protecting personal and business information from various online threats. By implementing strong passwords, enabling two-factor authentication, and using social media security tools like ZeroFox, Hootsuite, and BrandFort, you can effectively reduce the risk of security breaches. Stay aware and protected from cyber security breaches and data thefts. Also read our blog: New Updated Captions For Instagram 2024

List Of 15 High DR and High Traffic Free Guest Posting Sites

June 25, 2024SEO

So, you’ve heard about guest posting but aren’t quite sure what it can do? Well, let’s dive into it. Guest posting, popularly known as guest blogging, is the process of writing and publishing a blog or article on someone else’s website or blog Posting on free guest posting sites is a fantastic way to reach a broader audience, enhance your online presence, and SEO. What are Guest Posting Sites Guest posting sites are platforms that accept content contributions from external writers. These sites often have a large readership and a high domain authority. When you contribute a guest post, you’re essentially borrowing some of their authority and audience for your own benefit. These sites function by allowing you to submit a pitch or a completed article. If your content meets their guidelines and standards, they publish it. This, in turn, can help you gain more exposure, backlinks, and traffic to your own website. Why are Guest Posting Sites Important for SEO 1. Boosting Domain Authority One of the key factor guest posting is important for SEO is that it helps boost your domain authority. When your content is posted on reputable sites, it signals to search engines that your website is also trustworthy. 2. Enhancing Backlink Profiles Every time you guest post, you usually get to include a link back to your site. These backlinks are valuable as they enhance your site’s backlink profile, which is a key factor in SEO rankings. 3. Increasing Organic Traffic Guest posts can drive organic traffic to your website. When readers find your content valuable, they’re likely to click on the links to learn more about you and what you offer. 4. Building Brand Credibility By publishing on established sites, you build credibility for your brand. Readers start to see you as an expert in your field, which can lead to more trust and engagement. List of Top 15 Free Guest Posting Sites The most popular 15 free guest posting sites are given below, and they have high DR and good traffic. Posting on these sites can be very beneficial for SEO. This list includes free guest blog sites. Site Website URLs DR Traffic HubSpot https://www.hubspot.com 93 1.5M ClickUp https://clickup.com/ 86 1.4M Entrepreneur https://www.entrepreneur.com/ 91 1.9M Techopedia https://www.techopedia.com/ 87 2.4M OpenSource https://opensource.com/ 84 502K Outbrain https://www.outbrain.com/ 87 77.2K Wakelet https://wakelet.com/ 85 856.8K Edutopia https://www.edutopia.org/ 84 330.8K Clutch https://clutch.co/ 89 2.9M Hackernoon https://hackernoon.com/ 87 402K YourStory https://yourstory.com/ 86 721.4K Cloudways https://www.cloudways.com/ 90 412.5k DataScienceCentral https://www.datasciencecentral.com 76 15k Fylehq https://www.fylehq.com/ 71 14.1K PageFly https://pagefly.io/ 79 64k This free guest post list is a treasure for you. How to Get Guest Blogging Approval Now that you have found some of the top high-DA websites, let’s learn how to approach these sites to publish your content. The Trick for Finding Guest Posting Website List on Google Guest posting websites should be relevant to your niche. So it’s important for you to know the tips and tricks for searching the guest posting sites on your own. Here are some of the easiest ways to find guest posting sites that can get you authority as well as traffic:- Using Search Engine Google search engines can help you find guest posting opportunities. Use queries like “your niche + write for us” or “your niche + guest post guidelines.” Explore Keyword Variations Try different keyword variations to get more opportunities. For example, “health guest post” or “tech write for us.” Checking Competitor Backlinks Analyze where your competitors are getting their backlinks. Tools like Ahrefs can show you which sites are linking to them, and you can target those sites for guest posts. Utilizing Guest Post Directories Guest post directories like MyBlogGuest and GuestPostTracker can help you get sites that accept guest posts. Tips for Writing Great Guest Posts Often, guest posts fail to get approvals from the sites. Some major reasons for disapproval can be poor content, boring headlines, non-following guidelines, and poor or no image. So given below are some of the tips for writing a guest posting that gets approvals on the go:- 1. Understanding the Audience Before you start writing, understand the site’s audience. What are their interests? What problems are they looking to solve? 2. Crafting Engaging Headlines Your headline should grab attention. Use power words and make it clear what the reader will gain from your post. 3. Providing Valuable and Unique Content Offer unique insights and actionable advice. Make sure your content is valuable and not something readers can find everywhere else. 4. Following Editorial Guidelines Every site has its own editorial guidelines. Follow them closely to increase your chances of getting published. 5. Incorporating Visuals and Media Visuals can make your post more engaging. Use images, infographics, and videos to support your content. 6. Promoting the Post After Publication Once your post is published, promote it on your social media channels. Engage with readers in the comments to build a relationship with the audience. Conclusion Guest posting is an important SEO activity for boosting your online presence. By publishing on free guest posting sites, you can reach a larger audience, gain valuable backlinks, and establish yourself as an expert in your field. Start researching, pitching, and writing today to reap the benefits of guest blogging. Also read our blog: Must Try Free Directory Submission Sites In 2023

Conversational AI: Benefits, Components, Uses and More

June 21, 2024Artificial Intelligence

Everyone needs a friend who doesn’t judge and provides us with good thoughts. Conversational AI is that one friend who can engage like a human. They are also known as complex chatbots, virtual agents, or artificial intelligence. Snapchat and Instagram have slowly adapted the feature of AI bots to allow people to talk and share. They have Natural language processing (NLP), which makes them mimic like humans. Let’s learn more about this AI. Introduction of Conversational AI Conversational AI is an AI bot and virtual assistant that acts and communicates like a human. It provides solutions to queries, real-time information, and more. It is a combination of machine learning and natural language processing. Moreover, it is an advanced technology that responds to human language by mimicking. It is useful for businesses, real estate, healthcare, and more. Types of Conversational AI Two main types of AI improve people’s day-to-day lives so, let’s see what they are: 1. AI Chatbots These are made to chat with humans. They understand the conversation due to Artificial Intelligence, machine learning, and natural language processing. AI chatbots are on social media platforms such as Snapchat, Instagram and websites. The main quality of this chatbot is its instant response. Some examples are chatgpt and Gemini. 2. Voice Assistance Voice Assistance is designed to converse with humans orally. It interacts through verbal communication and follows the user’s order. It enables hands-free operation, which is considered more comfortable. Some examples of voice assistance are Apple Siri, Google Assistant, Amazon Alexa, and Microsoft Cortana. Benefits of Conversational AI Conversational AI is beneficial for many purposes, such as: 1. Time efficient It is time-effective as it can give instant responses, handle repetitive tasks, always be available, and more. It handles a large number of queries and sorts them in a short time. Moreover, it is helpful for both businesses and individuals. 2. Cost efficient It is cost-effective because it reduces human requirements for customer services. The virtual assistant can work 24/7. It does not ask for any payment to work and is always available. Using chatbots is affordable and available, and it can handle many customers at once. 3. Availability It is available 24/7, so users do not need to take breaks or time off. Moreover, it is always ready to help with work and provides instant support. It also reduces human errors at work. Moreover, it helps users whenever they want. Components of Conversational AI There are mainly four components of Conversational AI, such as: 1. Machine Learning (ML) Machine learning is a part of artificial intelligence. It learns from a programmed data set that includes various algorithms and features. Conversational AI needs to respond like humans. This complex data set is through which the AI easily connects with humans. Moreover, many features include image classification, diagnostics, detection, and more. 2. Natural Language Processing (NLP) Natural Language Processing is also a part of Artificial Intelligence. It helps computers learn to understand and respond to human language. It understands the human language, finds the meaning, understands the context, and generates the response. 3. Automated Speech Recognition (ASR) Automated Speech Recognition is an AI component. It hears the user’s commands and reduces background sounds to ensure a clear understanding. Moreover, it uses a speech-to-text feature and responds accordingly. It is an easy way for AI to understand human language. How Conversational AI and Chatbots are different? There is a slight difference between Conversational AI and chatbots: Conversational AI Chatbots It responds to both text and voice commands. It responds only to the text-based commands. Designed to deliver dialogues. Designed to navigate. It can answer complex questions. Can answer simple questions. Can generate new and fresh responses. It can generate pre-written responses. Grows beside the data. Requires maintenance and updates. It uses a voice assistant, a website and more. It uses only as a website chat interface. How does Conversational AI work? Conversational AI is helpful for humans not only because it responds but also because it connects with emotions. Whenever we ask something, it listens and understands the command. Then, it breaks down our command into pieces. Now, it starts finding the meaning behind every word. The technology has become so smart that it connects with the user’s commands. Moreover, the pattern behind the command is created using Natural Language Processing (NLP). After understanding the meaning, the best words to convey the response are chosen. Once it provides the answer, it asks for any extra questions the user has to ask. Snapchat is the biggest example of this AI. Some of the uses of Conversational AI are 1. Healthcare 2. HR Recruitment 3. IoT Devices 4. Fintech 5. Real Estate Final Words Conversational AI is a complex chatbot. It is well-designed and can be used through voice commands and text. It has Machine learning, Automated Speech Recognition and Natural Language Processing components. Moreover, it is useful in healthcare, HR recruitment, fintech, and more. Also read our blog: 10 Best Free AI Art Generator For 2024

cybersecurity best practices for in 2024

13 Cybersecurity Best Practices for Your Business

June 17, 2024Technology

Crime keeps on growing instead of evolving safety practices and precautions. And being an age of digital evolution, cybercrime is on the rise. And the bitter reality is none of us is safe from it. All of them are digitally exposed. The headlines about digital theft, and security breaches in the news keep on reminding us to follow safety measures to stay safe. However, you need Cybersecurity Best Practices because the attackers are always keeping an eye to exploit even a minor vulnerability. So here I am telling you some of the most up-to-date tips and tricks to stay safe. 1. Keep software up-to-date The three main purposes of updates brought by software companies are to add new features, resolve bugs, or upgrade security. Therefore, it is recommended that you upgrade to the latest updates to stay protected from vulnerabilities and any unexpected risks. 2. Keep hardware up-to-date It’s not just about software; the hardware is also important for keeping you safe from cyber attacks. If your hardware is old and outdated, it’s time for you to upgrade it. Old hardware may not support new software updates and even slow down the process of cyber security, leaving security gaps. These security gaps can be exploited anytime. 3. Avoid opening suspicious emails An estimated 3.4 billion spam emails containing phishing attempts are sent daily. According to statista.com, almost 83% of businesses in the UK reported phishing as the attack type they suffered in 2022. Phishing can result in data breaches, financial losses, and downtime. So, only open those emails that come from a reliable source. 4. Check links before you click One of the concerns that have been in the headlines is phishing attacks. Most of these attacks in 2023 were done by sending. Links can easily be turned into something they’re not, so it’s best to double-check before clicking on a hyperlink. 5. Use anti-virus and anti-malware Anti-virus software is one of the most common Cybersecurity Best Practices. The Internet has become the life and blood of everyone. And by connecting to the Internet, you open yourself to a world of threats and malware attacks. However, to protect yourself, you can install and use an anti-virus and anti-malware. These tools help you reduce vulnerability and act as a lever of protection. 6. Use a VPNs As mentioned earlier, the Internet opens you to vulnerability. However, one thing can prevent your data from being open. This is a VPN, a virtual private network that hides all the information about your connection, service provider, and any private information associated with it. 7. Create complex passwords Easy passwords are easy to crack. You may have to put some effort into creating and remembering a password. But trust me it is worth it. Strong passwords that pairs letters, numbers, and unique characters can save you from threats, cyber-attacks, and breaches. 8. Disable Bluetooth when you don’t need it Features in our devices offer many benefits but they do come with a cost. Features like Bluetooth, wifi, etc, can be used to steal your data and barge into your personal information. Therefore, I suggest that you disable them when you are not using them. 9. Enable 2-Factor Authentication 2-factor authentication is like a double-layer protection. It’s similar to two lock systems in our homes. It prevents attackers from accessing your data by limiting access to only those who can verify their identity. Always enable these features, wherever available, to keep your data in a locker with double locks. 10. Remove adware from your devices Whenever you search for something on any platform, it gets recorded, and you must have noticed that you are getting retargeted or similar product ads. This is because of Adware. Adware is software that collects data and shares it with the server. If you want to protect your data from being leaked, you must remove this adware from your devices. You can use AdwCleaner to remove adware. 11. Use HTTPS on your website Cybersecurity Best Practices suggest using SSL certificates and HTTPS to protect your website from being hacked. These security measures encrypt and hide the data that gets transferred between the web server and a browser. 12. Double-check for HTTPS on websites It’s not only about your website; when you visit a website that doesn’t employ HTTP, security concerns do arise. This website may act as a link to expose your data to the attackers. So I suggest you double-check the security of the visit you are making. 13. Avoid using public networks Public networks can make your personal information public. When we connect to any public network, we share a network with everyone who is connected. Now, anyone from your co-user can access your data. Therefore, Cybersecurity Best Practices suggest either avoiding public networks or using a VPN to connect with them. Also read our blog: Cyber Security: The Essential Guide To Keeping Your Data Safe

Which are the best SEO strategies?

June 14, 2024SEO

SEO plays an important role in a website’s ranking. Writing content and publishing it is not enough. Managing and optimizing have the main role. Following SEO strategies, users can generate organic traffic and increase ranking. The main search engine optimisation task is optimising and promoting content, which helps increase visibility. Optimization includes many factors, such as keyword research, content management, and building backlinks. Some elements are required for your SEO marketing strategies. What are SEO Strategies? SEO strategies involve managing content to make it highly visible on the top. Strategies are important for ranking any website. Posting content does not make a website rank higher, but management plays a key role. After creating the content, the next step is to optimise and manage it on platforms such as WordPress, Drupal, Joomla, and more. This includes adding links, images, meta, and tags. After on-page and technical SEO optimisation, it’s time for right-off-page SEO activity. All these, when managed and strategized, make an SEO strategy that focuses on growth. What are the Benefits of SEO Strategies? Some of the benefits of SEO strategies are: 1. It increases the visibility of the content, which can generate organic traffic. This means your content is reaching a large audience who are reading your content. It also generates more organic traffic if your audience finds you trustworthy, and they will make you reach a larger audience. 2. It improves the user experience. Relevant and detailed content reaches a large audience, and the search engine promotes it. Moreover, involving the strategies can lead your page to a faster loading time. The search engine regularly promotes your relevant content to the user. It shows the user’s requirements. 3. If your content reaches the target, it raises a large audience and provides a high return on investment. This audience helps build the brand, which can generate income through the website. It also helps the website grow. What are the Best SEO Strategies? Some of the best SEO Strategies are as follows: 1. Find the right keyword Before implementing any website, it is important to get the right keyword. The right keyword connects with the targeted audience’s demand. It also helps increase search engine ranking. Choosing the right keyword also helps provide organic traffic. It also helps you know your competitors and their strategies. If your content is the most relevant on the chosen keyword, the search engine ranks it at the top. 2. Content quality The quality of the content must be high, as it helps rank the website. Quality content covers all the information, from the basics to depth. It depends on many parameters, such as content quality, language, and readability. The search engine needs help to index if your content contains AI-generated language. Content quality must be high as it increases traffic and visibility. 3. Aware of SEO updates SEO updates are an important part of a website. Whenever a search engine changes its algorithm, it automatically impacts ranking. Be aware of SEO updates, as you can miss the opportunity to improve your website. SEO updates allow you to adapt them as it further improve the organic traffic. So, regular checks for updates are important. 4. Get high-quality backlinks High-quality backlinks play an important role in a website’s growth. Your website appears at the top whenever users search for something using the keyword. This is all because of the backlinks, which increase the website’s visibility. 5. Update old blogs Updating your old blogs increases the value of the website. If any blog is based on data from earlier times, update it using the current data. Fresh content increases the chances of a higher ranking. The search engine’s crawlers find new content every time. It also increases their value on search engines than other content. It shows the website’s active status. Moreover, it makes the search engine understand your niche’s latest trends and information. 6. Identify your competitor Identifying your competitors plays an important role in the website’s growth. It also helps you learn about the competitor’s strategy and keywords. The competitors present themselves as a reference to you. Moreover, you can check their content quality and improve yours. Cross-check the competitors’ backlinks. It helps create high-quality content and improves overall performance. 7. Image quality The image quality should be high as it represents the content inside the link. Use multiple images for an in-depth explanation of the topic. Use alt+text; it explains the image. Moreover, creating a file of images so Google can easily find and index it. Also, use a file name for images. In a Nutshell SEO strategies are important for improving your website’s ranking. If you want to increase your website’s rank, follow the above strategies. These strategies include the right keyword, content quality, SEO updates, backlinks, and more. These strategies have many benefits, such as generating organic traffic, improving user experience, targeting audience, and more. It is important to follow these strategies as they help users get the right information. However, they also benefit businesses and encourage them. Also read our blog: How To Find The Best SEO Keywords For Your Website?