Marketing has evolved over the years. As everything moved to the digital world with digitalization, marketing too followed its customers. And this gave birth to Internet Marketing. This blog highlights the various advantages of Digital Marketing.
What is Digital Marketing?
It is a form-of-marketing that uses various online modes for growing any business/product/service. Big Digital Marketers have defined it in the following ways:
Neil Patel calls it an “act of promoting & selling products or services using digital channels.”
The founder of Moz, Rand Fishkin defined it as “all of the marketing that happens online. From the websites you create to the content you write, to the videos you produce, and the social media you participate in, it’s all digital marketing.”
Whereas Kimberley Liedtke very aptly stated that “Digital marketing is the umbrella-term for the marketing activities that use electronic media and the internet to promote brands and connect with their customers.”
Here are some of the different forms of Marketing that come together considered as Internet Marketing:-
- Search Engine Optimisation
- Social Media Marketing
- Pay-Per-Click (PPC) marketing
- Influencer marketing
- Content marketing
- Email marketing
- Affiliate marketing
Benefits of Digital Marketing
According to Hostinger, the global online marketing market size is expected to grow by around $1.3 trillion by 2033. And 94% of small businesses plan to increase their marketing spending in 2024, majorly directed toward digital channels.
You must be wondering why companies are putting a significant portion of their spending into online marketing. Let’s look at 10 advantages of Digital Marketing:
1. Reach Global Audience
Imagine Digital World a marketplace that attracts customers across the globe. Setting your shop at such as location can give you the opportunity to market your products and services to customers who come from different places. Exactly this is how digital marketing can help you reach to wider audience and even plan your business on an international level.
2. Turn Your Neighbours into Customers
Expanding your business globally is what everyone dreams of. But you can reach the last step without stepping on the first one. Local Marketing is one of the first steps that can offer long-term customers. It is a power that can lead the prospective customers in your area to you who are looking for the products and services you offer.
Think about what we do when we want to go to a cafe, a salon, or a car service centre. We search- “Best Cafe Near Me”, “Best Salon For Female Near Me” or “Top Maruti Car Service Center Near Me”. This “Near Me” in our searches brings the local search results to our screens. And this is how digital Marketing turns people near you into long-term customers.
According to Ahref, around 46% of all Google searches have local intent. Surprisingly, more than 18% of local searches lead to a purchase within a day. This is the power of Internet Marketing.
3. Measurable Results
Traditional Marketing forms like newspaper advertisements, Television Ads, and Billboards were a great way to market products and services. However, one thing that was lacking in them was that businesses could not measure the effectiveness of the different campaigns. Unlike Traditional Marketing, Internet Marketing offers very precise analytics on each and every campaign. This gives you a chance to measure your results and know your weak areas.
4. Multiple Strategy for Improvement
As you can measure your results precisely and know the areas where you were lacking, you get the opportunity to improve. Not only that you know the improvement areas, but one of the unique advantages of Digital Marketing is A/B testing. This means you can even test different strategies, measure their results individually, and proceed with the most effective one.
5. More Targeted Marketing
The precise analysis is one of the advantages of Digital Marketing that brings endless benefits. As you can see the in-depth demographics and interests of the people that interact with your campaign. You can make changes and modify your marketing strategies that align with your customer persona, making it more targeted.
6. Boost Brand Awareness
Marketing is not just for sales, but it is primarily for brand awareness. Internet Marketing is a tool that can turn a business into a brand that is known and renowned in the market.
7. Improve Conversion Rate and ROI
When you make a name in the market and create a suitable digital marketing strategy that is highly targeted, you automatically improve the conversion rate. And when people turn into customers, it boosts return on investment.
8. Pocket-Friending Form of Marketing
One of the several benefits of marketing on digital platforms is that you can market your business in the most cost-effective way. By leveraging search engine optimization, you can market your products and services at no cost on the biggest marketplaces that have the most popular search engines. One of the benefit of learning digital marketing is that you don’t have put any extra money to market your business.
9. Direct Engagement With Customers
One of the advantages of digital marketing that gives you a competitive edge is that you can communicate and engage with your audience on one level. This will not only help you boost engagement, but it can create a positive image and trust in the market. Moreover, engaging with the audience can help you know about the areas and ways of improvement.
10. Social currency
Getting viral is the newest trend in this social media world. And getting viral does not just make you famous. But with fame comes customers and increased return on investment. If your social media marketing clicks right, your businesses will automatically grow.
Do you know the companies that went viral on Instagram after getting featured on the Shark Tank, saw a quick 80% rise in conversion rate?
Final Line:
The advantages of digital marketing are not just limited to these 10 points mentioned above. But it offers endless opportunities to grow a business. However, it is not a ‘get quick rich’ method but it is one of the most blooming ones in this digital age.
Also read our blog: Which Are The Best SEO Strategies?
